Powerful Strategies For Improving Non-Branded Organic Traffic To Increase Conversions

Approach

Our approach to solving these challenges focused on creating a result-driven SEO strategy for Urvann. The website audit revealed there is enough scope to improve the website ranking. So, we:

• Created categories: Based on current trends, we created new categories of plants and segregated products into plants, plants & pots, seeds & bulbs, etc.
• Restructured the website: The website was not going well with the client’s vision. So, we restructured the website and did some modifications for better UX/UI.
• Creating more internal links:  We focused on creating more internal links so that the customer is always active on the website. This helped us to improve website ranking on Google. We also thoroughly review the website to know what products can rank well in the future.
• Low Hanging Opportunities: We also identified the low hanging opportunities so that we could work on the potential keywords which are ranking somewhere in the top 100 to help in improving the website ranking on Google and other search engines and generate more business.
• Created Location Pages: Since Urvann sells its plants in different areas, we created separate location pages for each location to improve the keyword visibility in a particular location and increase the number of ranking keywords.
• Events & Festive Offers: Urvann offers discounts on various events and festivals. So, we created offer pages for each event. For instance, on Teacher’s Day, we created a page where customers could buy plants for their teachers. Similarly, we created pages for Diwali, birthdays, anniversaries, friendship day, and Raksha Bandhan. This helps us improve the conversion rate.