SEO Strategies Propelled Cannabis Brand’s Visibility and Traffic
Brand: The Green Ace
The Green Ace is an online dispensary based in BC, Canada, offering top-grade medicinal and recreational marijuana products. They prioritize quality and discretion, providing a wide selection of weed products, including flowers, edibles, concentrates, vapes, and accessories.
Challenges
The Green Ace approached our SEO experts seeking assistance in:
- Achieving first-page rankings on Google for keywords related to cheap weed and cannabis.
- Expanding brand visibility organically within the competitive cannabis industry.
Approach
The Green Ace’s digital challenges demanded a meticulous, data-driven strategy for success. Here’s how we tackled them:
- In-depth Keyword Research: We started by conducting comprehensive keyword research to identify high-search volume keywords relevant to the cannabis industry, focusing on terms related to cheap weed and cannabis.
- Strategic On-Page Optimization: At the core of our approach to enhancing webpage performance lies strategic on-page optimization. Here, we optimized the content and structure of the website’s pages, including both targeting and non-targeting pages, to improve relevance and visibility for identified keywords.
- Google Search Console (GSC) Analysis: We further analyzed GSC data to identify queries where the website was ranking on pages 4 and 5 of Google search results, implementing strategies to improve rankings for those keywords.
- Tailored Content Strategy: To attract traffic and engage users we developed and implemented a content strategy, including informational and promotional blog posts, to attract traffic and engage users, thereby driving visibility for products and collections.
Results
Our strategic SEO efforts yielded remarkable results for The Green Ace, demonstrating substantial improvements in key performance metrics:
Significant Improvement in Keyword Ranking and Traffic
The Green Ace witnessed a significant evolution in keyword ranking and traffic, reflecting a substantial leap in digital visibility and reach:The Green Ace witnessed a significant evolution in keyword ranking and traffic, reflecting a substantial leap in digital visibility and reach:
- Keywords in Feb 2023: 1.3K
- Keywords in Feb 2024: 2.4K
- Traffic in Feb 2023: 1.75K
- Traffic in Feb 2024: 5K
8,377+ Clicks Surge in Last 6 Months
A phenomenal surge in clicks was observed, underscoring a remarkable upswing in user engagement and digital interaction:
- March 14, 2023 – September 13, 2023: 28,626
- September 14, 2023 – March 13, 2024: 37,003
106.39% Increase in Organic Traffic
The Green Ace witnessed a monumental increase in organic traffic, as reflected in Google Analytics, indicating the effectiveness of strategic initiatives:
- March 14, 2023 – September 13, 2023: 12,535
- September 14, 2023 – March 13, 2024: 25,871
