Revamping SEO Strategy Drives Traffic and Brand Visibility
Renowned fashion brand known for its high-quality women’s designer clothing. With a focus on meticulously curated collections, offers a range of dresses tailored for special events such as proms, homecomings, weddings, quinceañeras, and beyond.
Challenges
They approached our SEO experts with several key challenges hindering their online performance:
- Blog posts and collection pages were crammed with irrelevant content, hurting user experience.
- Internal links were poorly structured, making it difficult for search engines to understand the website’s architecture.
- Competing pages targeted the same keywords, diluting ranking potential.
- The website wasn’t user-friendly, leading to frustration and bounce rates.
Approach
To address these challenges, our team implemented a multifaceted approach focused on optimization and user experience enhancement:
- Content Streamlining: Content in blogs and collections was thoroughly reviewed and edited. Unnecessary content was removed, and existing information was reorganized for improved clarity and user engagement.
- Internal Linking Optimization: A strategic internal linking structure was established, guiding search engines and users to relevant pages within the website.
- Keyword Optimization: Keyword cannibalization was tackled through competitor research and on-page optimization. This ensured each page targeted unique keywords, boosting overall ranking potential.
- User Experience (UX) Improvements: CRO (Conversion Rate Optimization) suggestions were incorporated to enhance website usability and user journey. This included optimizing page layouts, navigation, and mobile responsiveness.
- Technical SEO Fixes: Broken links and 404 errors were identified and rectified, ensuring smooth website operation for both users and search engines.
- Blog Optimization: Web blog creation and optimization practices were improved to generate high-quality content that attracts organic traffic.
Results
Significant Rise in Top 3 and Top 4 – 10 SERP Rankings
Witnessed a remarkable surge in both the top 3 and top 4-10 SERP rankings, reflecting the efficacy of optimization efforts in enhancing the website’s visibility and prominence in search engine results.
Number of Keywords in Top 3
- November 2023: 160
- March 2024: 224
Number of Keywords in Top 4-10
- November 2023: 310
- March 2024: 584
159.73% Surge in Impressions
The optimization initiatives led to a surge in impressions on SERPs, indicating a substantial increase in digital visibility and reach.
- Impressions (November 2023): 258,340
- Impressions (March 2024): 671,008
283.81% Increase in Clicks
The brand experienced a notable increase in clicks, demonstrating heightened user engagement and interaction with the website’s content.
- Clicks (November 2023): 4,825
- Clicks (March 2024): 18,519
47.37% Boost in Click-Through Rate (CTR)
The brand experienced a notable boost in CTR on SERPs, reflecting improved relevance and attractiveness of search listings.The brand experienced a notable boost in CTR on SERPs, reflecting improved relevance and attractiveness of search listings.
- November 2023: 160
- March 2024: 224
Number of Keywords in Top 4-10
- CTR (Nov 2023): 1.9%
- CTR (Mar 2024): 2.8%
345.65% Surge in Organic Traffic rankings
The remarkable surge in organic traffic underscores the effectiveness of the optimization efforts in driving increased user visits and engagement.
- Organic Traffic (November 2023): 3,509
- Organic Traffic (March 2024): 15,638
