Powerful SEO Tactics Drive Massive Growth in Pet Retail Traffic and Engagement
Brand: Noah’s Ark Pets
Noah’s Ark Pets is a family-run business in Western Sydney, specializing in providing a variety of pets and pet supplies. Their aim is to ensure customers receive healthy and well-cared-for pets, along with a range of essential accessories and products.
Challenges
Noah’s Ark Pets approached our SEO experts seeking assistance for:
- Increasing organic traffic.
- Enhancing the number of clicks & impressions.
- Improving the performance of top-performing pages.
Approach
To help Noah’s Ark Pets become a leader in their niche, we implemented a multi-faceted approach. Here’s how we did it.
- Keyword Research: We started by conducting in-depth keyword research to identify high-volume and relevant keywords in the pet care niche. Furthermore, we prioritized long-tail keywords to capture specific search intents.
- On-Page SEO: To achieve optimal on-page SEO, we revamped meta tags, optimized headings, and restructured content to align with identified keywords. Furthermore, we implemented schema markup to enhance search engine understanding.
- Content Marketing:Our strategy included creating comprehensive pet care guides and engaging blog posts. Furthermore, we optimized content for readability and SEO, ensuring it addressed user queries effectively.
- Local SEO:Next, we created localized content and optimized Google My Business listings. Apart from that, we implemented local keywords and structured data markup to boost visibility in local search results.
- Technical SEO:Addressing technical aspects, we conducted thorough website audits to identify and rectify issues. We optimized site speed, enhanced mobile responsiveness, and fixed crawl errors to improve the overall user experience.
- Link Building:Our approach also focused on acquiring high-quality backlinks from relevant pet care websites. So, we engaged in guest blogging and outreach campaigns to build authority and increase referral traffic.
- User Experience (UX) Optimization:We enhanced site navigation and optimized landing pages for better user engagement. Furthermore, we conducted A/B testing to refine UX elements and reduce bounce rates.
Results
The SEO strategy we implemented for Noah’s Ark Pets yielded impressive results within a span of just 3 months.
378.47% Boost in Website Traffic
We successfully increased the organic traffic of Noah’s Ark Pets by 378.47%. In addition, we helped increase the brand’s new user base by 371.71% in just 3 months while improving the average engaged sessions by 439.67%.
Take a look at some successful stats:
- Users: Sep 1, 2023 – Nov 30, 2023: 5,311
- Users: Jun 1, 2023 – Aug 31, 2023: 1,110
Significant Improvement on the Landing Page
In just 3 months, we helped the brand’s landing page improve in the following way:
- 738.62% increase in the number of sessions
- 690.65% increase in the number of users
29.23% Surge in Website Clicks
Our efforts also resulted in an increase of about 950 clicks, highlighting a rise in user engagement and digital interaction.
- Total Clicks: Sep 1, 2023 – Nov 30, 2023: 4.2K
- Total Clicks: Jun 1, 2023 – Aug 31, 2023: 3.25K
