Strategies that Doubled Online Engagement for a High-End Service
Brand: Glossy Escorts Birmingham
Glossy Escorts Birmingham is a premier escort service offering high-end services in Birmingham. Their website provides detailed profiles and booking options for clients seeking a discreet and luxurious experience.
Challenges
Glossy Escorts Birmingham approached our SEO experts with several challenges hindering their online performance:
- Poor internal link structure, complicating search engine navigation.
- Competing pages targeted the same keywords, diluting ranking potential.
- Unfriendly user interface leading to high bounce rates and user frustration.
Approach
To address these challenges, our team implemented a multifaceted approach focused on optimization and user experience enhancement:
- Content Harmonization: We collaborated with the client to refine content and ensure each page had a unique focus, preventing pages from competing against each other for the same keywords.
- Internal Linking Optimization: We established a strategic internal linking structure to guide search engines and users to relevant pages within the website.
- Keyword Optimization: By conducting thorough competitor research and on-page optimization, we tackled keyword cannibalization, ensuring each page targeted unique keywords to boost overall ranking potential.
- User Experience (UX) Improvements: Conversion Rate Optimization (CRO) suggestions were incorporated to enhance website usability and user journey, including optimizing page layouts, navigation, and mobile responsiveness.
- Blog Optimization: We improved web blog creation and optimized existing blog posts to generate high-quality content that attracts organic traffic.
Results
Our SEO strategy helped Glossy Escorts gain significant benefits. Take a look at some of them below.
88.15% Increase in Website Clicks
- Clicks (Jan 19 – Apr 17, 2024): 5,413
- Clicks (Apr 19 – July 17, 2024): 10,188
That’s a growth of 4,775 clicks in just 3 months.
122.87% Boost in Website Impressions
- Impressions (Jan 19 – Apr 17, 2024): 54,400
- Impressions (Apr 19 – July 17, 2024): 1,21,252
That’s an impressive growth of 66,852 Impressions in just 3 months.
114.14% Increase in Website Traffic
We successfully increased the organic traffic of Glossy Escorts Birmingham by 114.14%.In addition, we also helped the brand improve the average sessions and engaged sessions by 109.47% and 92.4%,respectively, in just 3 months.
Take a look at some successful stats:
- Users (Jan 19 – Apr 17, 2024): 2,920
- Users (Apr 19 – July 17, 2024): 6,253
Significant Improvement in Organic Search Share
In just a span of 3 months, we also improved their keyword ranking in the following way:
- Increase in Top 3: 6
- Increase in 11-20: 5
- Increase in 21-50: 7
