50+ E-Commerce Website Design Examples: List, Reasons, & Tips
Rahul Vij
Updated: January 14
We carefully analyzed over 200 e-commerce websites in the last quarter of 2024 and handpicked these 50 plus e-commerce web designs to help you understand and inspire your upcoming e-commerce platform.
This is because web design plays a huge role in increasing your click-through rates (CTRs) and engagement. These examples of best web designs are spread across different industries, from accessories to food and beverages.
What Makes a Great E-Commerce Website Design?
Before we jump into these examples, it is important to understand exactly what goes into the best e-commerce website design. Hint: it is user experience.
Here are 7 main components of a great e-commerce web design:
Intuitive Navigation: Clear and easy site navigation with easy-to-access menus and search capabilities.
Design Consistency: Using the same design elements, content structure, and media positioning to represent the brand identity and style.
Mobile compatibility: With 49% of the shoppers using mobile devices to compare prices, mobile compatibility and responsive design are a must.
Realistic Media: Show realistic images, use cases of the product, or how it would look on a person to help users visualize the products.
Efficient Checkout: Even a carefully designed website can suffer from cart abandonment due to a poor checkout process. In fact, 48% of the users leave the site at checkout because of unexpected or high shipping fees.
Building Trust: Clearly mention your return policy, contact information, and SSL certifications on your website to gain the trust of your visitors.
First Impressions: Your e-commerce web design must appeal to the users in mere seconds to increase retention rates. Interestingly, users only spend about 50 milliseconds to decide whether to continue shopping or not.
Best E-commerce Website Design Examples by CMS Platform
Shopify
Accessories
1. Hardgraft
This Italian brand sells luxurious accessories with a primary focus on leather handbags and device cases.
Why Does This Web Design Work?
- The usage of light colors helps other design elements stand out.
- Minimal textual information unless clicked on the product.
- Quick and easy-to-read drop-down menu.
- Product images without backgrounds.
Notebook Therapy primarily deals in selling Japanese and Korean stationery.
Why Does This Web Design Work?
- Design consistency across the entire website.
- Utilizes elements that work with its theme and mood, i.e., emojis for menu items and headings.
- Displays user-generated content from Instagram to build trust.
3. Simple Shelf
This e-commerce website specializes in productivity accessories. Simple Shelf offers planners, journals, notepads, and more.
Why Does This Web Design Work?
- Aesthetic design aligned with the mood, i.e., organizing and decluttering.
- To-the-point and benefit-focused descriptions.
- Trust-building site structure that starts with testimonials from trusted sites, then highlights the benefits, and ends with social proofs.
| Tip: If you’re offering a luxurious experience, then minimalism is the way to go for your e-commerce web design. |
Beauty and Self-Care
It offers revolutionary and sustainable toothpaste bits. Currently, it is estimated to have an annual revenue of $7.2 million.
Why Does This Web Design Work?
- Attention-grabbing design with clear copy highlighting benefits.
- Clearly mentions their cause and values on the homepage.
- Easy to understand How to Use section with clear pictures.
5. Meow Meow Tweet
Its unique name and consistent illustrations are just the right elements to grab visitors’ attention. Meow Meow Tweet clearly mentions their values, i.e., vegan and cruelty-free beauty products.
Why Does This Web Design Work?
- Manages to create a fun yet minimal aesthetic.
- Perfectly balances illustrations and photos.
- Clearly mentions their cause and values on the homepage.
- Clean animations, especially on the drop-down menu.
6. Summer Fridays
Summer Fridays is also a vegan and cruelty-free cosmetic brand, and it highly relies on brand colors to create a consistent and visually appealing user experience.
Why Does This Web Design Work?
- Utilizes grid format to make browsing easier
- To-the-point descriptions with high readability
- Interactive tools: Skincare Quiz and Shade Finder
| Tip: When your product is breaking or setting the trends, clearly mentioning the hows and whys can help you convert more visitors into users. |
Fashion
7. Allbirds
Allbirds offer high-quality and sustainable shoes for all seasons. Its grid-style format appears clean and easy to navigate.
Why Does This Web Design Work?
- Hover animation to engage visitors.
- Clear Men and Women section to speed up the customer journey.
- Convenient size chart under every shoe product page.
- Option to filter reviews, further gaining visitors’ trust.
8. Asphalte
Asphalte works on a pre-order model. It offers high-quality, custom boots and clothes with minimal wastage.
Why Does This Web Design Work?
- Directly split the audience into Men and Women from the home page
- Draws attention to the products with large hero images
- One font across the entire website
9. Couture Candy
It specializes in designer dresses for specific occasions like weddings, quinceanera, and formal events.
Why Does This Web Design Work?
- Option to shop by category or color palette on the home page.
- Easy filter options and search feature to find the perfect dress.
- Clearly visible social proof.
Food and Beverage
10. Fallen Grape
This California-based wine business offers high-quality wines. The website has an exceptionally amazing UI.
Why Does This Web Design Work?
- Seamless and quick purchasing experience
- Consistent brand identity and design elements
- All important information listed on the homepage
11. Little’s Bigger Than Coffee (Previously Little’s Coffee)
Specializes in flavored instant coffee. But also offers premium coffee capsules and ground coffee.
Why Does This Web Design Work?
- Seamless integration of branding illustrations with website design.
- Quick and clutter-free drop-down menu.
- Easy checkout process with trust signals.
- Small design elements that work with the brand, like a mason jar as a checkout basket.
12. Verve
Offers single-origin and blended ground coffee in California and Japan.
Why Does This Web Design Work?
- Heavily relies on user reviews across the entire website.
- High-quality images carefully integrated with the background on the home page.
- Coffee quiz to engage visitors.
- Grid format with a light background to make the product pop.
| Tip: Utilize grid format for your e-commerce website if the product images have identical or no background. |
Home
13. Heveya
Proudly selling sustainable and natural bedding, from organic mattresses to bamboo sheets.
Why Does This Web Design Work?
- Detailed product pages with dimensions, material, and videos to help users visualize each product.
- Compare option to compare features of different products side by side.
- Quick size guide for each product.
14. East Fork
East Fork provides home decor accessories, with special emphasis on kitchenware.
Why Does This Web Design Work?
- Grid format with minimal text.
- No background for products.
- Easy-to-access search option.
15. Snif
Snif, with its unique name, specializes in fragrances. It offers scents for general use, laundry, and winter. Snif also offers scented candles.
Why Does This Web Design Work?
- Vibrant design with over-the-top copy.
- Build your own bundle option right on the homepage.
- Clear social proofs.
Tech
16. SNOOZ
SNOOZ doesn’t just offer a product; it sells a quality sleeping experience. It offers devices that create ambient sounds to help you sleep better.
Why Does This Web Design Work?
- Easy navigation across all devices.
- Quick and secure checkout process.
- Seamless integration of illustrations and images.
- Clearly highlights the benefits
17. HyperX
Offers gaming peripherals, including gaming headsets, mice, and even gaming systems.
Why Does This Web Design Work?
- Social proofs visible on the home page.
- High-quality blogs to provide value to visitors.
- Clean category section with easily identifiable icons.
18. Headphone Zone
Hailing from India, Headphone Zone offers all things audio from over 100 brands.
Why Does This Web Design Work?
- Clean design with to-the-point textual information.
- Clearly highlights the brand’s journey.
- Quick menu and search option for efficient searching, increasing the likelihood of converting.
Watches and Jewelry
19. Pura Vida
Pura Vida specializes in hand-crafted bracelets but also offers rings, necklaces, and earrings.
Why Does This Web Design Work?
- Clean design with hero product images and minimal text.
- Grid format for products within the design container.
- Bold and clear CTAs like “Add to Cart” or “Engrave Now”.
20. Monica Vinader
While known for its trendy designs, Monica Vinader also strongly focuses on personalization.
Why Does This Web Design Work?
- Pop-up of free shipping, 100-day return policy, and inclusive taxes.
- Extremely smooth animation while hovering over the menus.
- Clear mention of their sustainable practices.
21. 77 Diamonds
Similar to Monica Vinader, 77 Diamonds offers extreme customization for diamond jewelry.
Why Does This Web Design Work?
- Social proofs on the first content division.
- Seamless illustrations and image integration.
- Accurate icons for each category and product.
| Tip: White bars are excellent when it comes to creating an elegant design. This, combined with hero images and minimal text, can truly transform your watches and jewelry e-commerce website. |
WordPress
Accessories
22. Pitch Tents
This UK-based business offers spacious tents made with cotton canvas and provides a comfortable resting experience during camping trips.
Why Does This Web Design Work?
- Strong emphasis on illustrations creates a consistent visual experience.
- An intuitive checkout page with all the details.
- Real stories by users to drive engagement.
23. JOCO
Joco offers environmentally friendly reusable cups and bottles. It also offers co-branding to enable businesses to commit to reusable cups.
Why Does This Web Design Work?
- Intuitive menu and navigation with well-placed header.
- Clear and strong brand value mentioned on the home page.
- Consistent fonts to strengthen brand identity.
- Monochromatic visuals with hero images.
Beauty and Self-Care
24. Root Science
Providing organic skin care products, Root Science places a strong emphasis on using natural ingredients in all of their products.
Why Does This Web Design Work?
- Consistent and minimalistic design, drawing attention to the products.
- Interactive tools like the Skin Care Quiz.
- Hover effect on products revealing information about the product.
- Filter by concern feature to make the buying experience efficient.
Fashion
25. Amundsen Sports
All the way from Norway, Amundsen Sports doesn’t just sell winter sportswear but also a legacy. We highly recommend going through it.
Why Does This Web Design Work?
- Organized grid format to high-quality images.
- Hover features transition product images into lifestyle photography.
- Quick and informative checkout page.
Food and Beverage
26. Aurosó Chocolate
This business specializes in selling premium chocolates in small batches and they are among the ones that proudly offer reduced sugar products.
Why Does This Web Design Work?
- Intelligent utilization of space with images and text.
- A consistent theme throughout the website.
- High-quality images.
27. Porter & York
Being an online butcher shop, Porter & York specializes in premium beef cuts; however, it also offers pork, lamb, and seafood.
Why Does This Web Design Work?
- Quick drop-down menu with easy-to-read text.
- Complete information about the cut with high-quality illustrations.
- Intuitive quantity adjuster.
28. Scepter & Sword
Scepter & Sword offers a collection of premium wines and a luxurious experience on its website. While some can find it too much scrolling, it goes beautifully with the theme.
Why Does This Web Design Work?
- Horizontal scrolling with quick animations.
- Cursor transitions to a ring for easy detection (desktop only).
- The entire background shifts colors with each products.
- Clever copy and descriptions.
Home
29. AD Dal Pozzo
This brand specializes in stylizing your home and decor with Italian-designed furniture and accessories.
Why Does This Web Design Work?
- Interactive design with hover feature.
- Seamlessly blend their products with the visual elements of the website.
- Smooth transitions for engagement.
30. Airstream
Airstream makes buying travel trailers and touring coaches extremely easy and fun with its intuitive website.
Why Does This Web Design Work?
- Drop-down menu with images of trailers and coaches with prices.
- Quick to access shopping tools for configuring, leasing, and purchasing.
- Informative blogs on the homepage.
| Tip: If your product needs to appeal to the customers visually, it is highly recommended to add a small image of the product in the drop-down menu. |
Tech
31. Solid Print 3D
This UK-based company specializes in 3D printing solutions, offering a range of products through its online store.
Why Does This Web Design Work?
- Social proofs on the home page and a Free Sample button.
- Drop-down menu with images of the products.
- Quick contact info on the header.
Watches and Jewelry
Jewel Tree London specializes in simple and elegant jewelry while also ensuring sustainability and ethical practices.
Why Does This Web Design Work?
- Clean and minimal design across the entire website.
- No background for product images, drawing attention.
- Social proof, like eco-friendly and happy workers on the product page.
BigCommerce
Accessories
33. Julbo
Julbo is a legacy, as it was initiated in 1888 and still sells hand-crafted sunglasses. They also offer winter sports gear.
Why Does This Web Design Work?
- Clear mention of their legacy in Why to Choose section on the homepage.
- Product images without background.
- Clever infographics on product pages.
Beauty and Self-Care
34. Beauty Solutions
This business offers a wide range of hair care products from different brands.
Why Does This Web Design Work?
- Places emphasis on big brand names to draw attention.
- Education section to retain informative-hungry users.
- Contact info on the header.
Food and Beverage
35. Goode Co.
Goode Co. is a unique brand that offers a true Texas experience with its packaged barbeque sets and pecan pies.
Why Does This Web Design Work?
- Products are listed in grid format within containers.
- Minimalistic approach with no unnecessary elements.
- Quick checkout process.
36. P-INK
P-INK specializes in helping producers and restaurants create their unique beverage branding with customizable caps and labels.
Why Does This Web Design Work?
- Fun and youthful vibe with bright colors.
- Easy customization on product pages.
- Clear images of sample products.
Home
37. Burrow
Burrow offers modern and high-quality furnishing solutions for homes and offices.
Why Does This Web Design Work?
- Smooth animations seamlessly integrated with video elements.
- Clever icons and illustrations across the website.
- Hover animation on product pages with lifestyle images.
Watches and Jewelry
38. Ippolita
Influenced by Italian artisan designs, Ippolita specializes in sustainable gold jewelry.
Why Does This Web Design Work?
- Quick size guide for different styles of jewelry.
- Express checkout options.
- Clean design and easy navigation.
Squarespace
Accessories
39. Alissa Bell
Alissa Bell offers high-quality and stylish stationary for an organized and modern workspace. Its design philosophy is reflected in the website as well.
Why Does This Web Design Work?
- Elegant minimalist design with images as the hero.
- Grid format with large tiles to showcase products better.
- Consistent design across the entire website.
From herbal tea to hand soap, Poppy Made by Hand offers artisan handcrafted products.
Why Does This Web Design Work?
- Minimalist design with high-quality images.
- Easy navigation with well-placed buttons.
- Responsive design.
Fashion
41. Ave Lumi
Ave Lumi offers ethical and sustainable clothing, including children’s apparel.
Why Does This Web Design Work?
- Clean grid format for product listings.
- Responsive website with smooth animations.
- Mission statement on the homepage.
Food and Beverage
This Oregan’s vineyard specializes in producing site-specific Pinot Noir and Chardonnay wines.
Why Does This Web Design Work?
- Nicely introduces the winery and its people.
- Intuitive and unique, attention-grabbing design.
- Monotone hues give a timeless feel.
Prestashop
Accessories
43. Artipoppe
All the way from the Netherlands, Artipoppe specializes in luxury baby carriers, including the Zeitgeist Baby Carrier, Baby Wraps, and Ring Slings.
Why Does This Web Design Work?
- Strong emphasis on lifestyle images.
- Quick access to the instructions section for each product category.
- Designer note and sustainability mission on each product page.
Home
44. Rue Du Cadre
Rue Du Cadre is a French business that offers a huge selection of premium frames and custom cardboard boxes.
Why Does This Web Design Work?
- Cropper tool to quickly adjust custom images
- Quick view feature to check the product information
- No unwanted images
Wix
Fashion
45. Tach Clothing
Tach Clothing offers clothes made in Uruguay using ethically sourced materials.
Why Does This Web Design Work?
- Minimalist design with lifestyle photos as the main focus.
- Hover feature revealing second product image.
- Entire content within containers.
Food and Beverage
46. Mikaela Reuben
Mikaela Reuben is a nutritionist who offers easy-to-follow healthy recipes. She also provides other services like recipe development, menu creation, health consulting, and more.
Why Does This Web Design Work?
- Engaging the homepage with dedicated gifs.
- Quick search option for specific recipes.
- Clean recipe pages with separate ingredients and direction.
Home
47. Noni Cermica
This Brazillian business specializes in premium and unique ceramic kitchenware.
Why Does This Web Design Work?
- Intuitive and clean design for both desktop and mobile.
- Easy-to-navigate menu with clear text.
- Hover feature for each product image.
- Minimal yet informative product description.
Other
Amplience
48. Crate & Barrel
As a business that has sold a wide selection of home essentials since 1962, Crate & Barrel has provided a beautiful and easy-to-use platform to its users.
Why Does This Web Design Work?
- Clear yet text-heavy drop-down menu
- Breadcrumbs below the navigation menu
- Comprehensive filtering option
| Tip: If your e-commerce site has a lot of products, it is highly recommended to add a breadcrumbs feature to help users exactly where they are on the website. |
Adobe Experience Manager
49. Audemars Piguet
Audemars Piguet offers premium and highly exclusive watches.
Why Does This Web Design Work?
- Clutter-free design, which draws attention to the products.
- Informative and easy-to-access menu.
- Close-up of watches.
Sanity
50. Gainne Mortion
While other websites strongly focus on minimalism, Gainne Mortion takes a different approach to utilizing every space available. It offers hand-made products using recycled materials.
Why Does This Web Design Work?
- Clear and concise menu.
- Ethos button on all pages.
- Highly contrasting product pages from the homepage.
Builder.io
51. MVMT
While primarily dealing in watches, MVMT also offers eyewear and jewelry.
Why Does This Web Design Work?
- Easy to navigate menu
- Clear product images
- Minimalist yet visually appealing product pages
Wrapping It Up
If it’s not evident enough, Shopify reigns supreme when it comes to building a visually appealing and intuitive e-commerce web design. Second to Shopify is WordPress, which has a massive selection of themes. Building a great web design is all about creating a balance of smooth animations, clear menus, easy navigation, and shades.
Take inspiration from these websites to create your unique web design. If you need professional Shopify web design and development, reach out to us, and we’ll create the right design for your needs.