145.83% Increase in Overall Traffic from AI Overviews

Our Approach

To solve the challenges faced by Urvann, we implemented multi-layered SEO and Generative Engine Optimization strategies (GEO).

• Focus on User Intent and “People Also Ask” (PAA) Questions: To make Urvann’s content appear in AI snippets, we conducted in-depth research on PAA questions using SEMrush and Google Keyword Planner. Then, we structured the content to mimic how users ask questions, ensuring it answered queries in a natural and informative manner. 
• Optimize for Long-Tail Keywords: We expanded content to cover specific conversational phrases (long-tail keywords) that match user search behavior. For example, “Benefits of money plant leave,” or “Is money plant good for home?” 
• Create Comprehensive, High-Quality Content: Crafted detailed, well-researched articles, ensuring each piece of content answered multiple related queries, reducing bounce rates. We also added high-quality infographics and visuals to increase engagement.
• Add FAQ Sections: To ensure visibility in Search Generative Experience (SGE), we added a dedicated FAQ section that answered common questions related to the topic. For example:
• How do you care for a money plant indoors?
• Does money plant manifest money?
• Can money plants survive without sunlight?
• Optimize Internal Linking: Improved internal linking between blogs to create a structured content flow and also focused on the content hierarchy. For instance, we linked “10 Mind-Blowing Money Plant Benefits that You Should Know” to “Indoor Plants.”