Generative Engine Optimization to Increase Pet Lovers’ Traffic by 119% from AI Snippets

Beco

Brand: Beco

Beco is a pet care brand specializing in creating sustainable products for cars and dogs. It was established in 2009 and aims to minimize the environmental footprint of pet ownership.
The company is committed to continuous improvement, actively seeking innovative materials, ingredients, and processes to reduce its products’ impact.

Challenges

Despite the noble aim and excellent products, Beco was experiencing some search engine challenges and approached WebSpero Solutions for the following issues:

  • No Results in AI Overviews: Beco’s content was not optimized for Search Generative Experience (SGE), reducing its visibility in AI overviews. 
  • Not Covering “People Also Ask” (PAA) Queries: Its content didn’t address common questions, missing opportunities to appear in AI snippets.
  • Ignoring Long-Tail Keywords: The focus on short-tail keywords meant missing long-tail keywords and conversational phrases in the blogs

Our Approach

To solve the challenges faced by Beco, we implemented multi-layered SEO and Generative Engine Optimization strategies (GEO).

  • Topic Research Based on User Intent: We analyzed People Also Ask (PAA) questions to understand what users were searching for. We used SEMrush and Google Keyword Planner to identify long-tail keywords, and trending queries like “How long can newborn puppies go without eating?” helped us identify user intent.
  • Content Creation: By using user queries and intent, we created in-depth, research-backed blog posts addressing specific pet care concerns like “What to Feed Dogs With Diarrhoea” and “What Not to Feed a Dog With Diarrhoea.” These blogs also included comparison tables, infographics, and charts like “break down the duration a puppy can go without food based on their age” to make the content more engaging and informative.
  • Internal Linking Optimization: To improve content discoverability by AI search engines and to provide a seamless user experience, we strategically internally linked related articles. For example, we linked “What to Feed Dogs With Diarrhoea” to “Can Dogs Eat Carrots?” This ensured a logical content hierarchy.
  • FAQs Integration: We added a FAQ section under each blog to address common questions directly. This increased user experience and the likelihood of content being featured in AI overviews. We added FAQs like
    • How Much Chicken & Rice Should I Feed My Dog With Diarrhoea?
    • Is Scrambled Egg Good For Dogs With Diarrhoea?
    • Can Chicken Give Dogs Diarrhoea?

Results

Our data-driven SEO strategies and AI expertise yielded significant results for Beco.

119% Increase in Overall Traffic from AI Overviews

We helped Beco increase traffic from AI overviews by 11,061 visitors, boosting their visibility and reach.

  • Traffic in September 2024: 9295
  • Traffic in November 2024: 20356

46.30% increase in Keywords in the Top 3 AI Overviews

We improved Beco’s AI visibility and organic reach by increasing the number of keywords in AI Overviews by 100, achieving a 46.30% growth.

  • Keywords in Top 3 in AIO September 2024: 216
  • Keywords in Top 3 in AIO November 2024: 316

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