Here’s why you shouldn’t ignore app marketing
With over 3.5 million and 1.6 million apps available in the Google Play Store and App Store, it can be difficult to reach your target audience. This is where the App Marketing Agency comes into play, ensuring maximum app discovery. Crucial when we look at the statistics, the global mobile app market is expected to reach USD 565.40 billion by 2030. Here’s how app marketing solutions will boost your business and give you a competitive advantage:
Increased Visibility and Discoverability
One of the key benefits of effective app marketing services is visibility using App Store Optimization (ASO). By having your application stand out, you can ensure your app gets discovered and downloaded by the right audience. As a part of these services, you can use paid advertising on major platforms like Google and Facebook to enhance your app’s visibility.
Engagement and Retention
With the average User Retention Rate (URR) for app users being 35%, retaining the users by keeping them engaged is essential. For this, app notifications play a major role, as they notify users if they become inactive. Furthermore, in-app purchases and loyalty programs are other ways to improve retention rates, resulting in reduced Customer Churn Rate (CCR).
Get More App Users
Not all users are the same. App marketing services allow you to target and acquire users who are most likely to benefit from and engage with your app. By identifying specific demographics that align with your app’s purpose and analyzing user behavior and preferences, you can create targeted campaigns that resonate with your audience.
Improved App Ranking
Improving your app’s ranking in app stores is crucial for increasing its visibility and attracting more downloads. Effective app marketing services focus on encouraging positive reviews and ratings from users, which helps app store algorithms rank your app higher. Regularly updating your app’s metadata and optimizing keywords further contribute to better rankings, helping your app climb the charts and reach a wider audience.
Take A Look At The Results Of Our Performance Driven Campaigns
Modelchic, Australia
493.37%
increase in the conversions within a year
702.60%
increase in conversion value in a year
20.23%
increase in the ROAS in a year
Tiny Hearts Education, Australia
140.91%
increase in the purchases in the last month
100.97%
increase in the purchase value in a month
55.63%
increase in the ROAS in a month
Our Advanced App Marketing Services
WebSpero Solutions has been providing app marketing services to businesses of all sizes for over a decade. Whether you need app store optimization (ASO), mobile ad campaign management, or pre-launch app promotion, we have got you covered. We will create a customized app marketing campaign as per your target audience, competitors, and marketing trends. Here is how we can help you reach your business goals:
Market Research and Pre-Launch App Promotion
We conduct thorough market research to help you know the latest market trends, customer demand, and platform preferences for your upcoming application. Additionally, this data is very beneficial when it comes to planning a pre-launch app promotion strategy, ensuring success from the start.
Application Store Optimization (ASO)
At WebSpero Solution, our Application Store Optimization (ASO) experts create customized strategies to optimize your app, ensuring that your application ranks higher in the search results. We offer ASO services for both the Google Play Store and the Apple App Store, helping you stay ahead of the competition on both major platforms.
Content Marketing
Our content marketing services include creating high-quality, relevant, and engaging content that resonates with your target audience. From guest posts and social media updates to video content and infographics, we develop content that informs, entertains, and inspires your users. By leveraging storytelling and persuasive messaging, we enhance your brand’s image and drive organic growth, ensuring your app remains at the top of search results.
PPC & Social Media Advertising
Did you know that paid ads can generate an average of 200% ROI? Similar to websites, Pay-Per-Click (PPC) is highly effective for applications and can help you improve your ROI. As a dedicated marketing agency, we help app owners achieve their business goals through PPC and Social Media Advertising. We optimize your current application’s user acquisition campaign on all global advertising networks, reducing your Cost per install (CPI).
Awards And Recognition
600+ REVIEWS
105+ REVIEWS
45+ REVIEWS
22+ REVIEWS
Still In Doubt? Here are a few
FAQs for you!
What is app Marketing?
The term “app marketing” is used to describe the various marketing activities and strategies used to promote and acquire leads for an app. Since apps are web-based products, they often require a different marketing approach than physical products.
This includes creating and managing marketing campaigns, developing and managing and linking the app to a website or landing page, creating and managing content, working with partners to promote and sell your app, and email marketing.
What is an app marketing strategy?
One of the challenges of app marketing is that potential users may not be aware of the fact that your app even exists. However, an app marketing strategy focuses on generating awareness of your app and building interest in it. Once potential users are aware of your app and are interested in learning more, you can then focus on converting them into subscribers.When creating an app marketing strategy, you must take into account the fact that potential users will usually be looking for a solution to a problem they have rather than specifically seeking out your app. This means that your marketing efforts should focus on educating potential customers about the benefits of your app and how it can address their pain-point.
You can collaborate with WebSpero Solutions anytime you want to create a result-driven app marketing strategy. We have the right resources to help you get more subscribers.
How do you market an app?
Before you start marketing your app, it is vital to understand your target audience and their needs. Figure out what your audience is looking for and how pain points your app can address.After this, you need to start creating engaging content that can convince your audience to invest in your app.
Once you are done creating your content, it is time to check whether your app is optimized as per the latest ASO guidelines or not. If not, you need to pay attention to a range of factors that help improve your app ranking and reach your marketing goals.
Now run a PPC campaign and promote your content on various social media platforms to attract users and improve your number of subscribers.
If you don’t know how app marketing can help you grow your business, get in touch with WebSpero Solutions. We will be happy to assist you and answer your queries. We can help you create an effective app marketing strategy that helps drive traffic and boost sales.
How to find the best app marketing agency?
When looking for an app marketing agency, it is vital to consider your business goals and budget. Some marketing agencies specialize in app marketing; others offer their marketing services to a range of industries. That is why it is vital to consider the following factors when evaluating your app marketing agency:
- What kind of services does your marketing agency offer?
- How much experience does the agency have in app marketing?
- Does the agency you are choosing have enough understanding of your app?
- What strategy will your marketing agency follow to boost subscribers?
- Can they provide you with some references from previous clients?