Increasing The Organic Visibility & Sales Of Established Brands.

Approach

To improve BFX’s organic growth, we implemented SEO fixes like:

• Having focused categories: BFX had a large inventory. We prioritized product categories according to search volume and shrunk their category size to 20. It meant to delete/ restructure product categories based on search intent. These were categories with keywords actively used by their customers.
• Restructuring the website: We made navigation and page structure more intuitive for bots and humans. We optimized the copy for each landing page to contain strategic keywords. We changed the page structure to highlight high-traffic gaining pages upfront.
• Creating more internal links within each page so the customer is always active on the website. This further allowed us to rank better on Google. We ran a deep dive through the website to see which products had the potential to rank higher in the future. We linked these pages to the landing pages getting high traffic.
• Executing data-centric strategies: Our goal was to implement strategies that yielded great results even after our contract ended. For example, we revamped the website’s theme and added tags that enabled BFX to add products that would automatically rank high without our intervention.
• Improved ranking by changing filters: By changing the filters to be in tune with customers’ search, we improved the user experience on the website and improved the site’s rankings. Search bots could crawl easily and index pages, and we could reduce duplicate pages to zero.