10 Secret Weapons: Best Shopify SEO Apps
Gursharan Singh
Updated: July 21
Introduction:
With millions of online stores vying for attention, you must equip yourself with the right SEO tools and strategies to stay ahead of the competition.
Unearthing high-impact keywords that align with your target audience’s search intent is the key to success. By seamlessly integrating these keywords into your product descriptions, titles, and meta tags, you’ll catapult your visibility in search engine results. And that’s not all – we’ll also unlock the power of on-page optimization, showing you how to optimize your Shopify store’s structure, URLs, and headings to dominate the search rankings.
Prepare to be blown away as we unveil the crème de la crème of SEO apps available for Shopify in 2023.
These mighty tools will supercharge your SEO efforts, automating those tedious tasks and unearthing precious insights into your store’s performance.
Say goodbye to the competition and hello to skyrocketing success with our meticulously selected SEO apps tailored exclusively for Shopify merchants like you.
SEO App for Enhanced Visibility
An SEO app in Shopify is a tool specifically designed to help merchants optimize their online stores for search engines. These apps provide a range of features and functionalities to enhance website visibility, drive organic traffic, and improve search engine rankings. They typically offer features like keyword research, on-page optimization, meta tag customization, XML sitemap generation, SEO analytics, and more.
By leveraging SEO apps, Shopify merchants can optimize their product pages, improve site structure, and implement best practices to increase their chances of being discovered by potential customers through search engines like Google, Bing, and Yahoo.
Evaluating SEO Apps: Making an Informed Decision
It’s important to carefully evaluate the specific SEO app’s features, user reviews, and compatibility with your store’s needs before making a decision.
Pros of having an SEO app for Shopify:
- Simplifies the process of optimizing your store for search engines.
- Offers user-friendly interfaces and easy navigation.
- Provides automation features that save time and effort.
- Comprehensive optimization capabilities, including keyword research, on-page optimization, and analytics.
- Allows customization of meta tags, titles, and URLs for better control over search engine appearance.
Cons of having an SEO app for Shopify:
- Additional costs through subscription fees or add-on charges.
- Potential redundancy if there is overlap with existing theme or app functionalities.
- Learning curve associated with understanding and utilizing the app effectively.
- Reliance on third-party apps introduces dependency and potential compatibility issues.
The Top 10 Superstars for Shopify SEO
- Judge.me: AI-powered Shopify SEO app that helps you improve your search engine ranking.
- Avada SEO Suite: All-in-one SEO solution for Shopify stores.
- Booster SEO: Helps you improve your store’s ranking in search results by optimization.
- Plug In SEO: Offers a comprehensive set of SEO features.
- TinyIMG: Automatically optimizes your product images for SEO and speed.
- AliReviews: Lets you collect and display customer reviews on your store pages.
- SEO Manager: Helps you manage your SEO tasks and track your progress.
- Plerdy – Heatmap, Replay & SEO: Uncover User Intent with Plerdy’s Dynamic Heatmaps and Replay.
- SEO Pro+JSON LD & Site Speed: A variety of features to help you improve your store’s ranking in search results.
- Smart SEO: A simple and easy-to-use SEO app without the need for technical knowledge.
Discovering the Top 10 SEO Apps for Shopify
Judge.me
Rating- 9/10
Pros:
User-Friendly Interface
Advanced Review Features
Rich Snippet Support
Cons:
The primary focus is not solely on comprehensive SEO optimization.
Some features may require a higher pricing tier
Compatibility:
Fully compatible with the latest version of Shopify.
Customization:
Ability to customize meta tags, titles, and URLs for enhanced visibility and relevance.
Keyword Research:
Robust capabilities for keyword research and analysis.
On-page Optimization:
Features for optimizing on-page elements to improve search engine ranking.
XML Sitemap:
Built-in XML sitemap generation for better search engine crawling.
Search Engine Integration:
Seamless integration with popular search engines like Google and Bing.
Performance Tracking:
- Review Analytics
- Review Conversion Tracking
- Review Moderation
- Review Engagement Metrics
- SEO Impact Analysis
- Review Sentiment Analysis
- Review Response Tracking
- Review Performance Benchmarking
- Conversion Funnels
- Performance Reports
Structured Data Markup:
Support for structured data markup to enhance search engine visibility.
Mobile Optimization:
Features designed to optimize store performance on mobile devices.
Integration:
- Shopify Product Reviews
- Google Shopping
- Facebook Messenger
- Google Search Console
- Klaviyo
- Yotpo
- Loox
- Mailchimp
- Smile.io
- Facebook Pixel
Customer Support:
- Help Center
- Email Support
- Live Chat Support
- Community Forum
- Video Tutorials
- Documentation
Pricing:
Free Plan
Awesome Plan: ($15 per month)
Amazing Plan: ($29 per month)
Enterprise Plan: (custom pricing)
Avada SEO Suite
Rating- 9/10
Pros:
Comprehensive SEO Features
User-Friendly Interface
Advanced SEO Tools
Cons:
Steep learning curve
Limited SEO focus
Integration limitations
Responsiveness of support resources may vary
Compatibility:
Avada SEO Suite is fully compatible with the latest version of Shopify.
Customization:
The app allows you to customize meta tags, titles, and URLs, giving you control over how your store appears in search engine results.
Keyword Research:
Avada SEO Suite provides robust capabilities for keyword research and analysis, helping you identify relevant and high-performing keywords for your store.
On-page Optimization:
The app offers features for optimizing on-page elements, such as meta tags, headings, and content, to improve your store’s search engine ranking.
XML Sitemap:
Avada SEO Suite includes built-in XML sitemap generation, ensuring that search engines can crawl and index your store effectively.
Search Engine Integration:
The app seamlessly integrates with popular search engines like Google and Bing, maximizing your store’s visibility across search results.
Performance Tracking:
- Review Analytics
- Review Conversion Tracking
- SEO Impact Analysis
- Performance Reports
Structured Data Markup:
The app supports structured data markup, enabling you to enhance your store’s appearance in search engine results and improve click-through rates.
Mobile Optimization:
Avada SEO Suite offers features designed to optimize your store’s performance and visibility on mobile devices, ensuring a positive user experience.
Integration:
- Shopify Product Reviews
- Google Shopping
- Facebook Messenger
- Google Search Console
- Klaviyo
- Yotpo
- Loox
- Mailchimp
- Smile.io
- Facebook Pixel
Customer Support:
- Articles
- Tutorials
- FAQs
- Email Support
- Live Chat Support
- Documentation
Pricing:
Free Plan
Starter: $9.95/month
Pro: $34.95/month
Booster SEO
Rating- 8.5/10
Pros:
Easy to use
Comprehensive set of features
Effective at improving SEO ranking
Regularly updated with new features and improvements
Provides 24/7 customer support
Cons:
Can be expensive for some businesses
Not all features are available in the free version
May not be suitable for businesses with complex SEO requirements
Compatibility:
Booster SEO is fully compatible with the latest version of Shopify.
Customization:
The app allows you to customize meta tags, titles, and URLs, giving you control over how your store appears in search engine results.
Keyword Research:
Booster SEO offers a keyword research tool that helps you identify relevant and high-performing keywords for your store.
On-page Optimization:
The app offers features for optimizing on-page elements, such as meta tags, headings, and content, to improve your store’s search engine ranking.
XML Sitemap:
Booster SEO automatically generates an XML sitemap for your Shopify store, including all of your store’s pages and posts, as well as their respective titles, descriptions, and last modified dates.
Search Engine Integration:
Booster SEO integrates with Google Search Console, so you can easily track your store’s performance in search results and submit your store’s pages to other search engines, such as Bing and Yahoo.
Performance Tracking:
- Keyword rankings
- Organic traffic
- Backlinks
- Page speed
- Mobile speed
- Bounce rate
- Average session duration
- Conversion rate
Structured Data Markup:
The app supports structured data markup, enabling you to enhance your store’s appearance in search engine results and improve click-through rates.
Mobile Optimization:
Booster SEO offers features designed to optimize your store’s performance and visibility on mobile devices, ensuring a positive user experience.
Integration:
- Google Search Console
- Google Analytics
- Shopify
- Yotpo
- ImageKit
- DeepCrawl
- Zapier
- ManyChat
- Webhooks
- Booster SEO also offers custom integrations for businesses with specific needs.
Customer Support:
E-mail
Live chat
Pricing:
Free Plan
Pro: $39/month
Premium: $69/month
Plug In SEO
Rating- 8/10
Pros:
Easy to use
Comprehensive SEO features
Detailed reports
The support team is responsive and helpful.
Cons:
The free version of the app is limited in terms of features. You need to upgrade to the paid version to unlock all of the features.
The app can be a bit slow at times, especially when generating reports.
Compatibility:
Plug In SEO is compatible with all Shopify themes and plans.
Customization:
Plug In SEO offers a variety of customization options, so you can tailor the app to your specific needs.
Keyword Research:
The app integrates with Google Keyword Planner, so you can easily find relevant keywords to target.
On-page Optimization:
Plug In SEO provides suggestions for optimizing your product pages, blog posts, and other content for search engines.
XML Sitemap:
It automatically generates an XML sitemap for your store, which helps search engines index your pages.
Search Engine Integration:
Plug In SEO integrates with Google Search Console, so you can track your store’s performance in search results.
Performance Tracking Tools:
- Keyword rank tracking
- Traffic analytics
- Conversion tracking
- Backlink analysis
- Page speed insights
- Search console integration
Structured Data Markup:
Plug In SEO helps you add structured data markup to your pages, which can improve your search engine rankings.
Mobile Optimization:
Plug In SEO helps you optimize your store for mobile devices, which is important for ranking well in search results.
Integrations Available:
Plug In SEO integrates with a variety of other apps, including Google Analytics, Google Merchant Center, and Yoast SEO.
Customer Support Options:
- Live chat
- Knowledge base
- Tutorials
- Community forum
Pricing Plan:
Free
Starter ($19/month)
Small Store ($49/month)
Medium Store ($99/month)
Large Store ($199/month)
Enterprise ($399/month)
TinyIMG
Rating- 8/10
Pros:
Comprehensive optimization options for image size, compression, and quality
Automated optimization for new and existing images
Improved page loading speed and performance
Enhanced SEO with optimized alt tags and filenames
Cons:
Limited customization options for advanced users
Some features require a higher pricing tier
Compatibility:
TinyIMG is compatible with all Shopify themes and plans.
Customization:
TinyIMG offers limited customization options. You can change the size and format of your optimized images, but you cannot change the alt text or titles.
Keyword Research:
You will need to use a separate tool to find the right keywords to target in your image alt text and titles.
On-page Optimization:
TinyIMG optimizes images for improved on-page SEO.
XML Sitemap:
TinyIMG does not generate XML sitemaps. You will need to use a separate tool to generate an XML sitemap for your store.
Search Engine Integration:
TinyIMG does not have direct search engine integration.
Performance Tracking Tools:
- Google Analytics
- Shopify Analytics
- Page speed insights
Structured Data Markup:
Does not help you add structured data markup to your pages. You will need to use a separate tool to do this.
Mobile Optimization:
You will need to use a separate tool to do this.
Integrations Available:
Does not integrate with any other apps.
Customer Support Options:
Email support
Live chat support
Pricing Plan:
Beginner: $9.99/month
Advanced: $19.99/month
24 months: $2.49/month
Pay as you go: Billed for extra optimizations
Enterprise: $39.99/month
AliReviews
Rating- 9/10
Pros:
Collect reviews from AliExpress and Amazon
Display reviews on your Shopify store
Customize reviews
Automated review requests
SEO-friendly reviews
Cons:
No keyword research
No on-page optimization
No XML sitemap
No search engine integration
Compatibility:
Compatible with all Shopify themes and plans.
Customization:
AliReviews allows you to customize the appearance of your reviews. You can change the colors, fonts, and layout of your reviews to match your store’s branding.
Keyword Research:
AliReviews does not offer any keyword research tools.
On-page Optimization:
You will need to use a separate tool to optimize your product pages for SEO.
XML Sitemap:
AliReviews does not generate XML sitemaps. You will need to use a separate tool to generate an XML sitemap for your store.
Search Engine Integration:
No integrations. Requires separate tools.
Performance Tracking Tools:
No performance tracking tools. You will need to use a separate tool to track your SEO progress.
Structured Data Markup:
Adds structured data markup to your reviews, which can help them rank higher in search results.
Mobile Optimization:
Mobile-friendly. Your reviews will look great on any device.
Integrations Available:
AliReviews integrates with Shopify. It does not integrate with any other apps.
Customer Support Options:
E-mail support.
Pricing Plan:
Starteter: $9.9/Month
Essential: $19.9/Month
Premium: $49.9/Month
Enterprise: $99.9/Month
SEO Manager
Rating- 8/10
Pros:
Easy to use and install
Provides a wide range of SEO features, including keyword research, on-page optimization, and XML sitemaps
Offers real-time performance tracking and reports
Integrates with Google Analytics and Google Search Console
Supports mobile optimization
Affordable pricing plans
Cons:
Some features are only available in the paid plans
The interface can be a bit overwhelming for beginners
There is no free plan
Compatibility:
Works with all Shopify themes, languages, and stores
Customization:
Offers customization options for meta tags, titles, and URLs.
Keyword Research:
Provides keyword difficulty ratings and suggestions for how to use keywords in your content
On-page Optimization:
Features for optimizing on-page elements such as meta tags, headings, and content.
XML Sitemap:
Generates and submits XML sitemaps to search engines.
Search Engine Integration:
Integrates with Google Analytics and Google Search Console
Performance Tracking Tools:
- Keyword rankings
- Organic traffic
- Backlinks
- Page speed
- Bounce rate
- Conversion rate
Structured Data Markup:
Supports structured data markup to enhance search engine results.
Mobile Optimization:
Includes features designed to optimize store performance on mobile devices.
Integrations Available:
- Google Analytics
- Google Search Console
- Yoast SEO
- Schema App
- Google Merchant Center
Customer Support Options:
Email support
Live chat support
Knowledge base
Pricing Plan:
7-day free trial
Essential: $20/month
Plerdy – Heatmap, Replay & SEO
Rating- 9/10
Pros:
Detailed heatmaps and replays to understand user behavior
Comprehensive SEO tools for on-page optimization
Performance tracking tools for keyword rankings, organic traffic, and conversions
Mobile optimization features for enhanced user experience
Cons:
Learning curve for beginners
Limited customization options for advanced users
Compatibility: Fully compatible with the latest version of Shopify.
Customization:
Offers customization options for meta tags, titles, and URLs.
Keyword Research:
Provides tools for keyword research and analysis.
On-page Optimization:
Features for optimizing on-page elements such as meta tags, headings, and content.
XML Sitemap:
Generates and submits XML sitemaps to search engines.
Search Engine Integration:
Integrates with popular search engines like Google, Bing, and Yandex.
Performance Tracking Tools:
- Keyword rankings
- Organic traffic
- Conversions
- Bounce rate
- Page speed
Structured Data Markup:
Supports structured data markup to enhance search engine results.
Mobile Optimization:
Includes features designed to optimize store performance on mobile devices.
Integrations Available:
- Google Analytics
- Google Search Console
- Facebook Pixel
- Yandex.Metrica
- Mailchimp
- GetResponse
Customer Support Options:
Email support
Live chat support
Pricing Plan:
Free plan
Start plan: $29/month
Business plan: $59/month
Premium plan: $99/month
SEO Pro + JSON LD & Site Speed
Rating- 8.5/10
Pros:
Advanced SEO features for improved site performance
Customizable meta tags, titles, and URLs
Built-in XML sitemap generation
Integration with popular search engines like Google and Bing
Cons:
Learning curve for beginners
Limited customization options for advanced users
Compatibility:
Fully compatible with the latest version of Shopify.
Customization:
Ability to customize meta tags, titles, and URLs for better control over search engine appearance.
Keyword Research:
Robust capabilities for keyword research and analysis.
On-page Optimization:
Features for optimizing on-page elements to improve search engine ranking.
XML Sitemap:
Built-in XML sitemap generation for better search engine crawling.
Search Engine Integration:
Integration with popular search engines like Google and Bing.
Performance Tracking Tools:
Keyword rankings
Site speed
Structured Data Markup:
Support for structured data markup to enhance search engine visibility.
Mobile Optimization:
Features designed to optimize store performance on mobile devices.
Integrations Available:
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
Customer Support Options:
Email support
Live chat support
Pricing Plan:
Plan: $9.99/ month
Smart SEO
Rating- 9/10
Pros:
User-friendly interface for easy SEO management
Comprehensive on-page optimization features
Customizable meta tags, titles, and URLs
Cons:
Limited advanced customization options
Some features may require additional subscription
Compatibility:
Fully compatible with the latest version of Shopify.
Customization:
Ability to customize meta tags, titles, and URLs for better search engine visibility.
Keyword Research:
Comprehensive keyword research capabilities for better targeting.
On-page Optimization:
Features for optimizing on-page elements to improve search engine ranking.
XML Sitemap:
Automatic XML sitemap generation for better search engine crawling.
Search Engine Integration:
Integration with popular search engines like Google and Bing.
Performance Tracking Tools:
- Keyword rankings
- Site performance metrics
Structured Data Markup:
Support for structured data markup to enhance search engine visibility.
Mobile Optimization:
Features designed to optimize store performance on mobile devices.
Integrations Available:
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
Customer Support Options:
Email support
Live chat support
Pricing Plan:
Free Plan
Pro Plan: $4.99 per month
Supercharge your Shopify store with our proven expertise and take your business to the next level. Visit our website and reach out to us now!
Other Apps for Shopify
Shopify has over 8,000 apps in its App Store, which are categorized into many different categories.
Finding Products:
- Oberlo: This app allows you to import products from AliExpress and other suppliers directly into your Shopify store.
- Spocket: This app also allows you to import products from suppliers, but it focuses on products from the United States and Europe.
- DSers: This app is similar to Oberlo, but it offers more features, such as bulk product importing and price tracking.
- CJdropshipping: This app is another popular dropshipping app that offers a wide variety of products from Chinese suppliers.
- Ali Orders: This app is specifically designed for importing products from AliExpress. It offers a number of features that make it easy to find and import products, such as price tracking and bulk importing.
Selling Products:
- Shopify Payments: This is Shopify’s native payment processor, which offers a variety of features, such as fraud protection and recurring billing.
- Stripe: This is another popular payment processor that offers a variety of features, such as international payments and PCI compliance.
- PayPal: This is a well-known payment processor that offers a variety of features, such as buyer protection and global reach.
- Authorize.net: This is a payment processor that offers a variety of features, such as fraud protection and recurring billing.
- Amazon Pay: This is a payment processor that allows customers to pay with their Amazon account information.
Orders and Shipping:
- ShipStation: This app helps you manage your shipping process, from printing labels to tracking packages.
- Stamps.com: This app allows you to purchase and print USPS shipping labels directly from your Shopify store.
- Easyship: This app offers a variety of shipping features, such as international shipping and discounted rates.
- AfterShip: This app provides tracking information for your customers and helps you resolve shipping issues.
- DHL Express: This app allows you to purchase and print DHL shipping labels directly from your Shopify store.
Store design:
- Themes: Shopify offers a variety of free and paid themes that you can use to customize the look and feel of your store.
- PageFly: This app allows you to create custom pages for your store without any coding knowledge.
- Bold: This app offers a variety of design features, such as custom fonts, colors, and layouts.
- Shoptimizer: This app is designed for small businesses and offers a simple and streamlined design.
- Mega Menu: This app allows you to create a mega menu with multiple columns and rows.
Marketing and Conversion:
- Klaviyo: This app helps you send targeted emails to your customers based on their shopping behavior.
- ReConvert: This app helps you recover abandoned carts and boost sales.
- Privy: This app allows you to collect email addresses and show pop-up messages on your store.
- Social Media Marketing apps: There are many social media marketing apps available for Shopify, such as Facebook, Instagram, and Pinterest. These apps allow you to connect your store to your social media accounts and promote your products to your followers.
- Yoast SEO: This app helps you optimize your store for search engines, which can help you attract more traffic to your store.
Store Management:
- Order Printer: This app allows you to print shipping labels, packing slips, and other documents directly from your Shopify store.
- Customer support apps: There are many customer support apps available for Shopify, such as Zendesk, Help Scout, and Freshdesk. These apps allow you to provide better customer service to your customers by providing them with a way to contact you, track their orders, and get help with their problems.
- Inventory management apps: These apps help you track your inventory levels, so you can make sure you have enough products in stock to meet demand. Some popular inventory management apps include Shelf, Spoke, and Ordoro.
- Reporting apps: These apps provide you with data and insights into your store’s performance, so you can make informed decisions about your business. Some popular reporting apps include QuickBooks, Google Analytics, and Salesforce.
- Marketing automation apps: These apps help you automate your marketing tasks, such as sending email campaigns, creating social media posts, and running ad campaigns. Some popular marketing automation apps include HubSpot, Marketo, and Act-On.
Conclusion:
Leveraging the power of apps is essential for maximizing the potential of your Shopify store. Whether you’re a small business owner or an enterprise-level retailer, there are apps to cater to your unique needs and goals. By carefully selecting and integrating the right apps, you can take your Shopify store to new heights, increasing its efficiency, profitability, and overall success.
Don’t hesitate to explore the Shopify App Store and discover the vast array of apps available. Take advantage of the free trials and demo versions to test out different apps and see how they can benefit your business.
Looking for expert assistance in optimizing and growing your Shopify store? Contact WebSpero Solutions today! Our team of experienced professionals can provide customized solutions, including app integration, SEO optimization, marketing strategies, and more.
With the right combination of apps, you can unlock the full potential of your Shopify store and achieve your desired results.
Frequently Asked Questions
Which SEO app is best for Shopify?
It depends on your specific needs, but popular options include Plug in SEO, Booster SEO, and SEO Manager.
What is the best free SEO app for Shopify?
Plug in SEO and SEO Manager offer free plans with basic SEO functionalities.
What is the purpose of Shopify apps?
Shopify apps extend the functionality of your online store, adding features like marketing tools, customer support, and more.
What apps use Shopify?
Many apps are available for Shopify, ranging from product finders to payment gateways and marketing tools.
Who is Shopify good for?
Shopify is suitable for individuals and businesses of all sizes looking to create and manage an online store with ease.
How do I install apps on Shopify?
To install apps on Shopify, go to the Shopify App Store, browse or search for the desired app, and click on “Add app.” Follow the instructions to authorize the app and integrate it with your store.
Can I use multiple apps on my Shopify store?
Yes, you can use multiple apps on your Shopify store to enhance your store’s functionality and meet your specific business needs.
Are all Shopify apps paid?
No, not all Shopify apps are paid. Some apps have free plans with basic features, while others require a subscription or one-time payment for advanced functionalities.