In this digital age, your art needs to be on display for the attention it deserves. You have to create a strong relationship between your art and marketing skillfully. Let’s dig deeper into the concept of Artist’s marketing and see how it brings fruitful results to your plate. 

Art is about expressing your thoughts and imagination using creativity. There have been countless artists who have left the world stunned with their outstanding approach and creativity. 

Every artist desires to be known for their art all around the world. You might feel vulnerable explaining your creation to someone. That is completely understandable. But with the growing technology and competition in the artist’s world, you need to learn how to speak and write about your artwork. In 2021, the global art market was valued to be $65.1 billion, according to a survey by Statista. Today, art and marketing go hand in hand. In the presence of high-speed Internet, you can reach your potential audience in just a few clicks. To be known for your work and grab the attention of art lovers worldwide, you must know how to promote it. 

Social media platforms like Instagram and Facebook act as amazing marketing tools for artists who desire to bring their art in front of the public eye. 

For example, Zaria Forman, a New York-based artist, travels to isolated parts of the world and documents them through pastel drawings. She posts those drawings on her Instagram profile, where she has over 239,000 followers, making her one of Instagram’s most popular artists. 

In this blog, we will help you learn every detail about artist marketing and ways to hone your skills to promote your artwork.

What is artist marketing?

Artist marketing is the method of creating awareness for any artwork that piques the interest of the desired audience towards them. This will lead to more engagement and appreciation for artists’ work and products. Marketing is an excellent way to communicate your message and offerings to your viewers. Showcasing your artwork portrays your passion for the creation. 

Selling creativity is not easy, but it is worth every endeavor. It is exciting, and when it starts gathering attention, it takes your business to a whole new level. Art can be anything- music, cartoon, drama, or painting. It is a compelling and captivating way to attract a target audience to your business. There are many bigger brands like Lenovo, Adobe, Deloitte, and Dell that use the concept of cartoon marketing to promote their brand. You must be wondering now what cartoon marketing is.

Let us give you a little insight about this term,

Cartoon Marketing

Cartoon marketing is the method of advertising your services and products with the help of cartoons and animated videos. According to a report by 3M Corporation, the human brain processes visual content 60,000 times faster than plain text. 

Visual content such as cartoons create a sense of warmth and fondness among the viewers and develop an interest in your services. In addition, cartoons have the power to make your concept simple and easy to understand. 

Tom Fishburne, CEO of Marketoonist, has been drawing cartoons for different businesses since a long time ago. They create humorous cartoons using the shared experience of different firms and make people laugh while throwing light on their business.

Now that we have understood the concept of cartoon marketing, let’s revisit artist marketing and discuss all the necessary strategies for a successful artist’s marketing. 

What are the steps involved in artist marketing?

Creating art can be fun, but showcasing it to a wider audience can be challenging. The following actionable ideas can help you attain the desired results you have been looking for. 

Here we go,

Create an online portfolio of your art

The first step in your digital marketing journey is to create an attractive online portfolio of your artwork. It doesn’t matter whether you increase your network connection, apply for some project, or participate in any competition, you will always need to have a central place where people can see your work. 

Your portfolio acts as proof of your creation. In addition, you showcase your talent and enhance visibility for your work online. 

You can artistically document your work in your portfolio to gather your audience’s attention.

Take a look at the work of some incredible painters, such as Alexander Gronsky. He is a Moscow-based photographer who uses his camera to document Russia’s changing landscape. He has organized each image of his work in a very stylish and well-paced manner in his portfolio. His writing has appeared in prestigious magazines such as The Guardian and The New Yorker.

Below is the link for his portfolio:

https://www.alexandergronsky.com/editorial-landscape#4

Make use of content marketing

A report by Hubspot, In 2022, 90% of marketers intend to invest the same amount in content marketing as the past year. So create compelling blogs about your work and post them online regularly. You can add dates of the events and connect your writing with specific people to throw some light on your work.

The creation of SEO-optimized content is another step in content marketing for artists. You can rank your content at the top of search results and drive traffic to your website by including relevant and high-volume keywords in your content. Then, back your content with images and videos of your artwork and then see the positive result it will bring. 

Frankie Magazine, an Australian art publication, can serve as a source of blogging inspiration. Their blogs include various topics, including music, paintings, fashion, vintage art, and cuisine. However, most art fans and readers are drawn to their website.

Take the assistance of social media

Social media is a fantastic marketing tool that allows you to connect with other creatives. Numerous people utilize social media platforms such as Facebook, Instagram, and Pinterest. As you can see, promoting your work on these platforms can help you gain many followers. The aim is to keep posting stuff that will help people understand you. Share your work, expertise, and originality. In addition, you can demonstrate your trustworthiness on such platforms by publishing your successes, honors, or other media coverage.

Take, for example, Jane Freeman, a nature painter who posts meditative photographs of nature and the environment daily, demonstrating her love for poetry and nature.

Another artist, Nan Coffey of San Diego, CA, remarked that social media helped her meet fantastic and intriguing people in her business. As a result, she now shares her art regularly and strives to connect with 12,000+ Facebook fans.

Share Your Newsletter

Newsletters are an excellent strategy to boost your company’s revenue. With the help of a newsletter, you can tell a creative tale behind your artwork. Make your audience feel unique by hosting a giveaway through it. Make a fun contest out of it and ask them to send you a title for your latest piece of art. Always include some educational content to indicate that your email isn’t solely about you.

You can take inspiration from Debra Joy Groesser, a full-time air painter, and CEO of the American Impressionist Society. She considers the newsletter one of the most important techniques of her marketing strategies. She has been able to sell her work because of the newsletter. 

Stay Updated

It is crucial to stay updated with the latest technology, even in the field of art. Make use of all the online advantages that are coming your way. Stay current on social media and make use of video streaming. As per a report by Hubspot, Since 2018, the number of online videos watched per person has nearly doubled.

For example, famous American painter Lawrence Lee does a live stream when he paints in his studio. 

Frequently Asked Questions

Why do artists hate marketing?

“Artists hate marketing.”

This statement is true for most creators who find it extremely difficult to sell their art. There is a myth that artists should create and perfect their art, and eventually, a financial reward will come their way. Unfortunately, some of them are consumed by this thought and do nothing to sell their art. Those who do so find marketing their work very difficult. 

There are plenty of popular artists who mastered the craft of both creativity and marketing. Take Picasso, Pink Floyd, Versace, Madonna, and Warhol, for example; they knew exactly how to draw attention to their work.

Artists need to be patient while marketing their work. By staying current and updated with the newest technology, they can slowly and gradually taste the fruit of successful marketing. They need to make sure that their followers can easily purchase their work without any hindrance.

How does digital marketing help artists?

There are countless benefits of digital marketing listed as follows:

• Digital marketing offers quick and easy marketing opportunities. Online platforms like social media help you share and communicate with a larger audience. 
• You become part of a global market where everyone can appreciate your work through blogging, SEO, and other marketing efforts. 
• As compared to traditional marketing techniques, online marketing is cheap and effective. 

In Conclusion

Artists’ marketing strategies that include the creation of a clear and well-defined portfolio can bring countless advantages to your business. In addition, make use of blogging and social media to communicate your art to a larger audience. It’s high time for artists to bring their work under the umbrella of marketing and use the latest technology for better results and ROI.