Author: Gursharan Singh

Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work.

Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.

Business, SEO, Tips

Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Haven’t got a Google My Business Account yet?   You better sign up!!! Businesses, brands, celebs, and everyone else has been posting content on Google previously as well, but with Posts on Google, the search giant has recently introduced a completely new way to do so. Released on June 22, 2017, the all new Posts… Continue reading Posts on Google for Small Businesses: Make Your Business Stand Out From the Crowd

Updated: July 11, 2017
SEO, Tips

Brief Analysis of Mary Meeker’s Internet Trends of 2016 & 2017

Mary Meeker is an American venture capitalist and the 77th most influential and powerful woman as listed by Forbes. Mary is also a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byersa. She is known for analyzing latest internet trends and new technologies. Mary Meeker’s research on internet helps businessmen and marketers… Continue reading Brief Analysis of Mary Meeker’s Internet Trends of 2016 & 2017

Updated: June 28, 2017
Business, SEO

Youtube SEO: Leveraging Most Influential Channel to Broadcast Your Business

“More than 1 Billion unique users visit YouTube each month and 14% of the entire Internet traffic come from YouTube. Is your Business capturing any of this traffic?“ The Internet never gets bored of watching videos and as you know, the major source of online videos is YouTube. It is the second largest search engine… Continue reading Youtube SEO: Leveraging Most Influential Channel to Broadcast Your Business

Updated: June 12, 2017
Business, SEO

Chatbots: Taking Over the Global Marketing

Do you have time for a chat? Chatbots always do. “People-to-people conversations, people-to-digital assistants, people-to-bots … that’s the world you’re going to get to see in the years to come.” – Microsoft CEO Satya Nadella. After the launch of chatbot channels by Facebook and Kik last year, thousands of chatbots have been built by various… Continue reading Chatbots: Taking Over the Global Marketing

Updated: June 6, 2017
Business, SEO

Common Guest Blogging Benefits Every Business Should Know

After Google’s latest Algorithm update, fresh and unique content has become the main area of emphasis but simply putting a unique blog on your site will not improve your ranking. You need to add some extra practices along with the unique, fresh content. Guest Blogging on other sites is one of the best ways to… Continue reading Common Guest Blogging Benefits Every Business Should Know

Updated: January 12, 2017
Business, SEO, Tips

5 Powerful Inbound Marketing Techniques Every Business Should Use

To grow your Business in the current scenario, you either adopt Inbound Marketing or fall by the wayside as your customer flocks to your competitors. When you embrace Inbound Marketing, you will be capturing leads like an expert hunter. Inbound Marketing is the technique of getting found by the customers, who are already searching for… Continue reading 5 Powerful Inbound Marketing Techniques Every Business Should Use

Updated: October 26, 2016
Business, Tips

5 Most Logical Reasons to have a Responsive Website Design

In the time of Web Designing and Development, the use of Mobile devices is increasing at an astronomical pace. Globally, traffic from mobile has doubled between 2012 and 2013.  Hubspot report that in 2014, mobile devices accounts for 25% of global Internet traffic and by 2015 mobile use of internet has overtaken the desktop Internet… Continue reading 5 Most Logical Reasons to have a Responsive Website Design

Updated: July 19, 2016
Business, Marketing Services, SEO, Tips

Social Media Marketing – The Big Trend Explained

June 30th, 2016 was marked as seventh-annual official global celebration of Social Media Day. Started by Mashable in 2010, it is a way to appreciate and celebrate Social Media’s impact on worldwide communication. Hundreds of cities around the globe have already officially endorsed this Day. People have attended Meetups and those who can’t join in… Continue reading Social Media Marketing – The Big Trend Explained

Updated: June 30, 2016
Business, Marketing Services, Tips

Essential Google Terms Every Internet Marketer Should Know

While working on Google platforms as an Internet Marketer, you might have across various terms that are used more often. To understand the Google work environment, it is important for every Internet Marketing professional to have a good grasp of these terminologies. If you are not aware of these common terms, then you will face… Continue reading Essential Google Terms Every Internet Marketer Should Know

Updated: January 18, 2016