“Rather than telling how good you are, successful PR is about relevant information while promoting your business.” PR is usually mistaken as an approach to acquiring links from big publication houses or authoritative websites (in the case of digital PR). In reality, PR – Public Relations – is a process of building a relationship with… Continue reading What Is Digital PR?
Gursharan Singh
Updated: November 13, 2024
In 2022, 63% of all businesses worldwide increased their digital marketing budget. It is because at least 36% of all product searches begin on Google. However, for a successful digital marketing campaign for lead generation, you need to understand and follow the best digital marketing trends. Once considered ambitious and bordering on the absurd, Metaverse… Continue reading Digital Marketing Trends to Watch for Lead Generation in 2023
Gursharan Singh
Updated: February 17, 2023
87% of the marketers believe video increases their website traffic. Video marketing is one of the most successful and fascinating techniques to attract attention to your brand. Amazon is a brand that knows how to seize an opportunity. With the increasing popularity of videos everywhere, Amazon created the option of video advertising, which allows other… Continue reading What Makes Amazon Video Advertising so Appealing for Increasing Sales?
Gursharan Singh
Updated: February 15, 2022
With the world going all-digital, display advertising is becoming more and more essential. Advertising that you earlier found on newspapers and streets now appears online, on the websites, you visit, and the content you consume. For companies, it is now critical to use digital advertising to increase the visibility of their brand and products. But… Continue reading What is Display Advertising? Definition, Formats, Advantages, Disadvantages
Gursharan Singh
Updated: February 8, 2022
