7 Incredible Free Features of Paid SEO Tools A Marketer Should Know

Updated: August 30

Is your business in need of SEO but short on budget? We got your back.

Undoubtedly, SEO is need of the hour and there’s probably no brand/business online which can sustain without it. So when you know how important it is, you wouldn’t want to miss any opportunity to benefit from it. But everything comes for a price…and SEO tools are no exception. Yet you can still make a significant difference using the free features of the popular paid tools.

We did a little bit of research to round up some of the best features of paid SEO tools so that every marketer gets a treat (You can also check our collection of top 12 online marketing tools here). So why waiting for Christmas…let’s check out the details below.

NOTE: From beginner to the expert ones, these features are of great use for every passionate marketer.

 

Moz’s Keyword Explorer

Even though the usage is limited to 2 queries daily, Moz’s Free Keyword Explorer is of great use for finding the right keywords. So while you can’t do a complete website analysis with its free usage, you can still begin your keyword research and gather the initial keywords.

moz’s_keyword_explorer

It offers you keyword ideas and search volume along with useful insights such as keyword difficulty. The tool further lets you manage, review, and export the report to CSV. What sets Moz’s Keyword Explorer apart is its ability to show additional info and run a SERP analysis. The extra details include page and domain authority, backlinks, etc.

There’s an option to sign up for free trial and analyze more keywords.

 

AuthorityLabs

AuthorityLabs is a widely used paid SEO tool among marketers, yet a very few people know that it can actually be used as a free tool. The free tools offered don’t require you to sign up or subscribe. All you need to do is just select a tool from its Free Tool Page and submit some info like your email ID to get the access link.

You can use these free tools for running basic SEO audits and do research. You even get support for free tools!

 

Screaming Frog

The SEO Spider and SEO Log File Analyzer by Screaming Frog are two free tools offered by Screaming Frog. it is pretty helpful for doing technical audit of a website. It crawls and then scans a site’s links as well as media including images, codes, et to fetch necessary info and offer reports.

Screaming Frog

You can track around 1000 log lines and 500 site URLs , excluding customer support.

 

Moz’s Open Site Explorer

The Moz team has another tool for the free users. It provides you an insight of a site’s outbound and inbound link model. The Open Site Explorer further displays the top domains that link to the website. These info can be organized as per DA, domain authority, spam score, etc.

You can easily find damaged links on your site using this easy to use SEO tool.

 

Topvisor Free Keyword Grouper

The Free Keyword Grouper by Topvisor helps you design a complete keyword model on the basis of page relevance. It’s pretty fast and takes only a few seconds to perform. First you need to upload your keyword list and analyze the SERP rankings in order to fetch relevant pages and shortlist keywords using the tool.

 

BuiltWith

Want to find basic info about a site? BuiltWith is your best bet! It provides you complete information regarding any domain present on the web. It includes list of technologies used for building a site. These technologies comprise of encoding, javascript libraries, servers, and more.

Note that the individual domain searches cost you nothing yet you require to buy a specific plan in case you need more.

 

WordStream’s Free Keyword Tools

You get a powerful set of keyword tools with WordStream. These can be used for both keyword research and grouping. What make them great is the ease of use and smooth interface. It fetches keyword suggestions, PPC data, search volume, and opportunity store.

WordStream’s Free Keyword Tools

All you need to start using the tool is to register email ID and enjoy all the data right in your inbox. Remember that if you don’t register your email address, you will be shown only first 10 keywords.

 

A Few Words…

So now you know that it doesn’t always cost too much to enjoy the best of popular tools. You can gain much more from the free features of top paid SEO tools. So feel free to use one, a few, or use a blend of all the tools mentioned above, in any case you are going to benefit from these super-useful SEO tools.

gurushuran webspero
Gursharan Singh

Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work. Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years.

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Categorized as SEO, Tips