How BFX Beheld Brilliant Boost In Organic Traffic In Just One Year

Updated: January 19

A Joint venture with WebSpero Solutions turned the BFX Furniture marketing campaign into roaring success.

BFX is the blossoming manufacturer and supplier of furniture in Australia serving the Government, Corporate, Education, and Healthcare arenas. Ever since it was established in 1980, BFX has left no stones unturned in delivering complete solutions to customers. Believing in setting the cutting edge in the market, the company works to present innovative and superior designs with the help of experienced consultants trained in space design and project management.

Even though BFX Furniture was already relishing the tag of ‘Best in the field’ as a result of their end-to-end solution, quality & safety, personal consultation, and customer satisfaction, the goal to reach more and more target customers was still half-done until 2019. That’s where the leading furniture manufacturer gets in collaboration with the leading digital marketing agency, WebSpero Solutions to accomplish the goal with flying colors. As a consequence, BFX furniture beheld a brilliant boost in organic traffic after a year, which amounted to a total of 114.70%. Let’s dive into the journey to know the secret behind the success.

BFX Furniture, highly regarded as a second-generation company in Australia complies with Australian Privacy Principles (APPs) while providing information to clients and indulging in email marketing. Although it was experiencing consistent growth in recognition and revenue, the need to expand business opportunities was dire to beat the rising competition.

Incremental SEO improvements were the only solution that BFX entailed to consider to drive a large number of visitors and make them convert into leads. In search of advanced SEO strategies and proficient website audit, BFX, the brand with a niche focus joined hands with Webspero Solutions in 2019 to stand among the competition with broader appeal.

WebSpero Solutions is an award-winning digital marketing agency that helped BFX Furniture in flourishment in terms of digital marketing. By keeping in mind the Google algorithms and latest SEO trends, the agency heads towards the following approach to let BFX be on the crest of the wave.

  • Resolved Technical SEO Issues

WebSpero conducted the website audit of BFX and let them have a grasp of the issues that need to be addressed. It is the accuracy of audit and efficiency of technical SEO tools by the top-rated digital marketing agency that BFX has managed to successfully spike the search engine ranking in 2020.

  • Targeting New Keywords And Discovering New Content Ideas

WebSpero reviewed BFX’s website performance and found additional keywords according to the Competitor Keyword Matrix. Based on the new keywords, the agency also presented unique content ideas and helped in curating the same in the form of blogs and product pages for improving SEO ranking.

  • Website Optimization

BFX also allowed WebSpero Solutions to optimize the website with their advanced strategies and highly-efficient technical tools. The technique not only led towards improvement in website ranking but also enabled prospects to let the users have the best experience.

The partnership with WebSpero Solutions in 2019 turned out to be fruitful for BFX Furniture as it enjoyed commendable improvements in just one year. Here are the new marketing stats that BFX got a thrill out of in 2020.

BFX Furniture witnessed a 114.70% enhancement in organic traffic in 2020 as the number of users in June 2020 mounted up to 12,124 from merely 5.647 in June 2019.

By leveraging the prominent keyword strategy, WebSpero Solutions helped BFX in attaining a 2-3 times more boost in Keywords ranking stats.

In 2019 ~

In 2020 ~

BFX Furniture, known as the best supplier of furniture in Australia because of their high-value ethics and sustainable approach is now also making headway in terms of marketing. Their endeavors to accomplish the goal of reaching substantial target customers and converting them into leads is on the path of fulfillment. The new data insights collected in 2020 proves it all.

Their determination got wings after they joined hands with WebSpero Solutions, the highly-recognized digital marketing agency that believes in delivering desired results. In other words, it is the advanced SEO strategies by WebSpero and the tendency to take sudden action by BFX that made the campaign successful in a short span of time.

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Rahul Vij

Co-founded WebSpero solutions about a decade ago. Having worked in web development- I realized the dream of transforming ideas sketched out on paper into fully functioning websites. Seeing how that affected the customers’ generation of leads and conversions, I wanted to delve deeper into the sphere of digital marketing. At Webspero Solutions, handling operations and heading the entire Digital Marketing Field – SEO, PPC, and Content are my core domains. And although we as a team have faced many challenges, we have come far learning along and excelling in this field and making a remarkable online reputation for our work. Having worked in building websites and understanding that sites are bare structures without quality content, the main focus was to branch into optimizing each website for search engines. Investing in original, quality content creation is essential to SEO success in the current search climate. Succeeding in this arena ensures the benefits of producing visitor-friendly content. Directing all our teams to zoom in on these factors has been a role that I have thoroughly enjoyed playing throughout these years. linkedin