Instagram Marketing: Tips To Scale Your Social Media ROI in 2022

Strike the gold with the gram!

One of the most downloaded social media applications – Instagram, is a new-gen marketplace with a list of marketing features that help build brand engagements.

From video posts to Instagram Television (IGTV), Instagram continuously finds ways to let advertisers get extra creative with their audience today.

Launched in 2010, Instagram has always been a buzzword among social fanatics. And now, with 1 Billion active users on the platform, businesses are harnessing it as a way to make headway. The reason is that Instagram is a goldmine for entrepreneurs to interact, build the community, sell, and earn a profit.

Undoubtedly, Instagram is booming with 25 million business profiles, but jumping on the bandwagon isn’t easy without the right strategies in mind, especially when experts predict 2022 will bring a heavy hike in competition.

Thus, we present exemplary ideas to revamp your Instagram strategies to achieve higher ROI.

What’s New On Instagram in 2022 For Marketing?

In 2022, Instagram intends to smooth the business journey with a handful of improvements and new features. Below are the key platform trends predicted to spike in the future. Have a look.

• More streamlined shopping with eCommerce tools like Instagram shop, Stories stickers, Shopping from creators, Instagram Checkout, and Live Shopping.
• Rise in quirky, creative, and modern video advertising in the form of Instagram reels and IGTV.
• More importance of shareable and saveable content with the help of Instagram carousel posts.
• Raising money for the cause with the Instagram live fundraiser feature.
• Organization of virtual events and conferences by going live on Instagram Lives.

The list of latest Instagram trends, if leveraged in the next year, can help build better customer relationships and bases for driving maximum website traffic, ultimately resulting in considerable ROI.

Nevertheless, to make good use of all the innovative features, the situation demands to tweak, plan, and manage the marketing strategies like a pro.

So, let’s start with the gram to get it made.

Top 9 Instagram Market Strategies To Boost ROI

SHIFT TO INSTAGRAM BUSINESS PROFILE WITH STRONG PRESENCE

For beginners who dream of rising to the occasion, switching to a business account for a professional presence and convenient reach is essential. A business profile will allow the user to highlight the business details like product/services, location, contact number, and email address to give the visitors a better idea. It helps in –

• Creating a sense of trust among visitors
• Accessing advantages of analytical options
• Better scope of Instagram advertising
• Scheduling post ahead of time
• Adding links to bio and Instagram stories

Don’t forget to craft a compelling business bio and high-resolution gram-worthy profile picture for an amazing impression.

• Map Out Sound Instagram Content Strategy

An estimated 71% of US businesses are on Instagram urges one to focus on uniqueness as a key to standing in the crowd. Having an impactful content strategy is one such significant way to accomplish the goal of successful Instagram marketing. Consider the following attributes as the mainspring of catchy gram content.

• Bring Into Being The Professional Yet Pleasant Content Theme

If engagement is your prime goal, setting a pleasant content theme is a solution. Having a theme for your Instagram business profile will blow everyone away and make your visitors easily grasp the notion behind your business. Quotes, curated content, testimonials, team shots, readymade layouts, and a lot more! Everything and anything from all these can help to make your business profile breathtaking.

• Put In Eye-catchy Images

Images do matter in Instagram marketing and can make a visitor go gaga over in one go if these are enticing yet meaningful. We suggest you add high-resolution images with several filters available on Instagram or other apps to make them look more attractive. Consider @latermedia as an example, as folks love the playful and colorful pictures.

• Harness IGTV, Instagram Reels, and Instagram Live

Getting extra optical with customers by adding video content is a picture-perfect idea, especially when it is fun and convenient to do on the gram. Make use of Instagram Reels and IGTV, the stand-alone apps featuring channels, as these will help boost the business’s visibility and develop more engagement. Instagram Live is also an amazing option to conduct virtual events to launch products and contests.

•  Craft Compelling Captions

The caption of each post should be unique with a blend of informative and promotional tone. Where most marketers believe in curating small captions, there is still an option to engrave 2000+ characters and thus can be used for microblogging. 

• Instagram stories

Instagram stories are a seamless way to maintain the consistent engagement of the customers. It lets your post be visible for only 24 hours to visitors but helps bring your brand to notice. Thus, let your ads shine through in stories.

• Call-To-Action – Add now!

Buy, shop, start, try, subscribe, visit, and such short words are powerful in making the business experience a substantial conversion. So always add CTAs to boost your post’s virality, number of shares, comments, tags, and actions.

• Make Use Of Right Hashtags

Most studies disclose that using even one hashtag boosts engagement by 12.6%. This engagement is because hashtags help your posts reach people with a specific interest. Therefore, we advise you to add only relevant and right hashtags for your content to fall in the right place.

• Get Sponsor Ads Into Action

Another secret to gaining brand exposure, more leads, conversion, and higher ROI is never to neglect the power of sponsor ads. These ads are a great idea as Instagram Ads being non-intruding doesn’t annoy but build interest of an audience, automatically resulting in conversions.

Besides, get the pros of achieving a spike in brand awareness and customer satisfaction without breaking your bank with sponsor ads in action.

• Indulge In Intercross Promotion Of Brand

With 54% of shopping fanatics harnessing social media to research the products, cross-promoting on other platforms like Facebook, Twitter, and LinkedIn can double the engagement growth.

Amazingly, it is quite easy to accomplish intercross promotion by linking your Instagram business account with other social media. This cost-effective strategy will boost your brand image and create a win-win situation for your business by surging visibility.

• Collaborate With Influencers

2020, being the year of quarantine, led everything to be a standstill, but it was influencer marketing that left no stone unturned in engaging the audience. There is nothing wiser than collaborating with influencers to promote your brand and its products on a large scale.

This strategy is because social media influencers already have a large follower base. Thus, they can inspire plentiful people and urge them to opt for the brand by making recommendations in the content.

• Keep In Sight The Right Metrics

It’s not merely the performance but the preciseness of data and analytics that positively impact the future of Instagram marketing.

Identifying the right metrics based on the business’s goals helps to discover the strengths, weaknesses, and opportunities to improve.

As a bonus tip, the metrics to be tracked in 2022 to rise to the occasion are reach, sales, saves, engagement rates, growth, traffic, story views, and the best time to post.

• Turn Your Instagram Into Sales Channel

Instagram now has the best in-app shopping features that let businesses strategize, sell, and seek surplus in one place. Being a successful seller on Instagram entails some tested and tried measures and an already established brand image.

Starting with creating the Instagram Shop by creating the product catalog and linking it with a professional account. Here are the top tips that will help in successful selling on Instagram in 2022–

• Create User-Generated Content (UGC) to build a sense of trust among customers.
• Use product tags and product features in stories and feeds to let folks have their eyes roll on your products.
• Add high-resolution product clicks and prefer real people clicks for a better impression.
• Harnessing check-out options for the convenience of both businesses and buyers.
• Preview upcoming products to create a buzz.

• Carry On With Contests and Giveaways

To turn the campaign into super-interactive, conducting contests and giveaways is a perfect plan. Based on the fact that contests can have a conversion rate of almost 34%, one can launch and promote the contests, be it like a competition, comment, or photo contest.

From deciding the goal of the giveaways and contests to picking the prize, every step entails enthusiastic promotion to let the audience stay in touch every minute, hour, and day.

• Make Use Of Geo-tagging

The study revealed that posts with location earn 79% of engagement compared to other opponents. This will help the brand or content get discovered easily by folks and build a strong brand community for a better future. Thus, add Geolocation in every feed or post to boost visibility.

In A Nutshell

Instagram, the interesting and influential platform to go the extra mile in your business, is now more effective with a bundle of new features. Wisely using all such features can turn your brand into a powerful name with monumental ROI in your store.

Thus, consider all the ideas above to step into the path of success with splendid strategies.

Wondering how to strive for progress? Then, get in touch with WebSpero Solutions, the blooming digital marketing agency that can help you buckle down at Instagram for splendid success.

Gram it like a pro!