A Game Plan For Organic Growth That Squashes Your Competition
Brand: Ecopest
EcoPest Supply, a U.S.-based company rooted in Austin, Texas, has grown to become a global provider of eco-friendly pest control solutions. Their mission is to empower individuals and families with effective do-it-yourself (DIY) products that reduce reliance on expensive commercial pest control services. With a commitment to excellence, they offer top-quality, industry-leading solutions to meet the pest control needs of homes, gardens, and agricultural spaces.
Challenges
- Limited Online Visibility: EcoPest Supply struggled to rank prominently in search engine results, resulting in limited online visibility and low brand awareness.
- Targeting the Right Audience: The company aimed to attract environmentally conscious customers seeking effective and sustainable pest control solutions.
- Increasing non-branded organic traffic: EcoPest Supply wanted to expand its reach beyond its existing customer base and drive organic traffic from users who were not already familiar with their brand.
Approach
To address the challenges faced by EcoPest Supply, our team at WebSpero Solutions implemented a comprehensive SEO strategy tailored to their specific goals and target audience. The approach involved a series of optimizations and enhancements across their website to improve visibility, attract the right audience, and increase non-branded organic traffic.
Here’s how we did it:
Home Page Redesigning:
We started by redesigning EcoPest Supply’s homepage, adding different sections to enhance user experience and engagement.
- We created a “Shop by Collection” section to make it easier for visitors to browse and find products that cater to their specific needs.
- We added a “Testimonials” section to showcase positive customer feedback, boosting credibility and trust.
- We put a “Popular Articles” section to provide valuable information to visitors, featuring articles related to eco-friendly pest control solutions.
Category Pages Optimization
We optimized EcoPest Supply’s category pages to improve their visibility in search engine results and provide valuable information to users. We added Frequently Asked Questions (FAQs) to address common queries and provide immediate answers.
By incorporating relevant content, we aimed to improve the overall quality and relevance of the category pages. Additionally, we implemented filters to allow users to refine their search results based on their specific requirements.
Product Pages Optimization
To enhance the user experience on EcoPest Supply’s product pages, we implemented various optimizations. We added options such as “Ask a Question” and “Available Sizes” to provide visitors with more information and facilitate their decision-making process.
Additionally, we optimized the product descriptions, features, and specifications to improve their visibility in search engine results. We also incorporated sections for “Related Products” and “Recently Viewed” to encourage cross-selling and upselling opportunities.
To provide valuable information to users, we included a “Related Articles” section, linking relevant blog posts to the product pages.
Blogs Optimization
We optimized EcoPest Supply’s blog section to attract organic traffic and engage users with valuable content. We added a “Table of Content” to provide an overview of the article and enable users to navigate directly to the sections of interest.
By including a strong call to action, we encouraged readers to take desired actions, such as making a purchase or subscribing to EcoPest Supply’s newsletter. We also embedded YouTube videos related to pest control solutions to enrich the content and engage users visually.
Furthermore, we added a “Related Article” section and an “Article by Category” section to increase the visibility and accessibility of relevant content.
Results
Over the course of the last 6 months, the SEO strategy implemented by WebSpero Solutions for EcoPest Supply yielded impressive results, as demonstrated by the following key performance indicators:
Clicks
The number of clicks generated from search engine results increased significantly, from 1.89K to 3.29K. This represents a substantial improvement in visibility and click-through rates, indicating that more users were actively engaging with EcoPest Supply’s website.
- Clicks in April to Oct 2022: 1.89K
- Clicks in Nov to January 2023:3.29K
Impressions
The number of impressions, or the instances in which EcoPest Supply’s website appeared in search engine results, saw a remarkable rise from 200K to 776K. This substantial increase indicates a significant boost in online visibility and exposure to a broader audience.
- Impressions in April to Oct 2022: 200K
- Impressions in Nov to January 2023: 776k
Organic Traffic:
Organic traffic, which refers to the number of users who visited EcoPest Supply’s website through non-paid search engine results, experienced a remarkable growth of 49.80%. This substantial increase demonstrates the effectiveness of the SEO strategy in attracting relevant, targeted traffic to the website.
- Users in April 30 to Nov 2022: 1990
- Users in Nov to 4 May:2981