Learn How Top Brands Leverage SEO with Our 2024 Halloween Marketing Analysis
Interestingly, in 2024 alone, there have been 4.7 million searches related to Halloween costumes, movies, party ideas, candy deals, spooky home decor, etc.
Meaning there is a huge scope for brands to boost their online presence and attract more customers. However, just because something is trending doesn’t mean every business can ride that wave.
This is where SEO comes into play.
We analyzed 150 brands, from departmental giants like Walmart and Target to huge clothing businesses like JCPenney and GAP.
Our SEO experts analyzed their websites and strategies for Halloween to reel in more customers and increase their brand visibility, presence, and conversions.
So, how did we analyze these brands?
For SEO evaluation, we have considered the following parameters:
- Dedicated landing page and website
- Technical SEO elements
- On-Page SEO elements
- Discoverability on search engines
Based on these parameters, we gave each website an SEO score out of 100.
A Little Sneak Peak into the Results Of The SEO Strategies Mentioned in This Guide:
Only 13 Brands
Ranked above 1K in SERPs keyword ranking.
9574 Searches
Crowned the Winner in its niche
Just 45 Brands
Used dedicated Halloween branding
Only 25% of Websites
Were optimized for Technical SEO
A Few Results Of The Strategies Mentioned in This Guide:
About the Author
An IT expert at heart, Rahul found his love for marketing at a young age. Since then, he has passionately followed his desire to launch his venture, WebSpero. From scratch, Rahul helped scale WebSpero to an award-winning digital marketing agency with a 360° approach in the past ten years. Having managed over a thousand clients from various industries, he has a diverse portfolio. So, if you’re ready for the experts to take your marketing game to new heights, you should schedule a call with us here:
