Bringing Italian Food Seekers To The Authentic Italian Food Destination.

Approach

To improve Italian foods’ organic growth, we first targeted the low-hanging fruits: Prune pages with low traffic, Improve page speed, Build internal links. Other SEO fixes to overcome their challenges included:

• Having focused categories: All types of pasta were on one page. Segregating them according to what the customer was searching for allowed us to rank each page on SERP based on customer queries).
• Restructuring the website: for well-defined product pages, categories, and sub-categories. This also fixed navigation issues.
• Creating more internal links: within each page so the customer is always active on the website. This further helped the site to rank better on Google.
• Creating new categories: based on current trends: segregated products into gluten-free, vegan, etc. options
• Fixing pagination errors:sold-out products showed up as top results on each page. We fixed that and added the “notify me” option to capture more email IDs. We further nurtured those leads by offering exciting deals, which further boosted sales.
• Reaching out to influencers :in the industry: Food bloggers and reviewers helped create backlinks and improve the brand’s visibility.