Smart Strategies Skyrocket Online Visibility for a Niche eCommerce Leader
Brand: Stainless Steel Ball Valves
Stainless Steel Ball Valves is a leading supplier of high-grade 316 stainless steel ball valves, camlock fittings, and threaded fittings. Catering to chemical, agricultural, construction, pharmaceutical, and food and beverage industries, the company aims to deliver same-day service and top-quality products at competitive wholesale prices.
Challenges
Stainless Steel Ball Valves sought the assistance of our SEO experts to:
- Increase brand awareness.
- Rank target keywords in Google’s top 10 results.
- Boost website traffic.
Approach
To help Stainless Steel Ball Valves, we started by conducting a comprehensive website audit to identify issues affecting performance. Based on the audit, we implemented the following strategies:
- Keyword Research We conducted thorough keyword research, pinpointing high-volume, low-competition keywords relevant to the stainless steel industry. We then carefully mapped these keywords to targeted pages on their website.
- On-Page Optimization With the finalized keywords, we improved the heading structure hierarchy, enhanced content quality, and optimized internal linking and meta tags. This optimization was performed with the target keywords in mind to boost visibility on search engine results pages (SERPs).
- Technical SEOAs an eCommerce site, several technical issues also needed addressing. So, we analyzed and fixed problems related to website speed for both desktop and mobile, broken links, canonical tags, and 404 pages, and implemented structured data.
- Link BuildingFurthermore, we focused on acquiring high-quality backlinks from reputable, industry-specific websites to improve the website’s visibility on the SERPs.
Results
Our SEO strategies yielded significant results for Stainless Steel Ball Valves in just a span of 6 months.
42.86% Increase in Website Clicks
- Total Clicks (January 01, 2024 to June 30, 2024): 11.4K
- Total Clicks (July 01, 2023 to December 31, 2023): 7.98K
The growth of 3,420 clicks demonstrates the enhanced visibility and appeal of the brand’s online presence.
66.67% Boost in Website Impressions
This significant boost of 476,000 impressions, as per GSC, reflects broader reach and better positioning for relevant search queries.
- Total Impressions (January 01, 2024 to June 30, 2024): 1.19M
- Total Impressions (July 01, 2023 to December 31, 2023): 714K
57.35% Surge in Organic Traffic
We also successfully increased the traffic of Stainless Steel Ball Valves by 57.35%. Here are the stats:
- Organic Users (January 01, 2024 to June 30, 2024): 9,984
- Organic Users (July 01, 2023 to December 31, 2023) 6,345
That’s a growth of 3,639 visitors in just 6 months.
