Crafting Creative Solutions to Boost Engagement and Traffic for Niche Markets
Brand: Artsabers
ARTSABERS is an e-commerce brand specializing in high-quality lightsabers inspired by the iconic Star Wars universe. It provides fans with meticulously crafted replicas for both collection and cosplay purposes at fair prices.
Challenges
The main challenge ARTSABERS approached us with was the inability to use the term “lightsaber” and full names of “Star Wars” characters on their character page due to copyright issues. In addition to this, they sought our help with:
- Increasing organic traffic.
- Enhancing clicks & impressions.
- Improving keyword rankings.
Approach
To address the primary challenge of restricted terminology, we employed strategic workarounds. We used “lightsaber” within the content but avoided using it in H1 tags and other prominent positions. For character names, we used partial names or creative variations to maintain recognizability without violating copyrights. Beyond this, our approach included:
- Content Marketing: We developed high-quality, engaging content that resonated with the target audience. This included news articles, blog posts, and lore-related articles that subtly incorporated our strategic keywords.
- Keyword Research and Targeting: We also conducted comprehensive keyword research to identify high-potential keywords. By focusing on less competitive, long-tail keywords, we could drive more targeted traffic to the site.
- On-Page SEO Optimization: We ensured that every page on the ARTSABERS website was optimized with relevant meta tags, alt texts, and internal linking. This helped in better indexing by search engines and improved keyword rankings.
Results
The SEO strategy we implemented for ARTSABERS helped the brand gain significant results. Take a look at some of the key achievements below:
30.84% Boost in Website Clicks
ARTSABERS witnessed a significant boost in online engagement, with an impressive growth of 10,669 clicks in just 3 months.
- Clicks (29/12/2023 to 28/03/2024): 34,691
- Clicks (29/03/2024 to 28/06/2024): 45,360
59.55% Increase in Website Impressions
- Impressions (29/12/2023 to 28/03/2024): 1,559,412
- Impressions (29/03/2024 to 28/06/2024): 2,488,110
This growth of 9,28,698 impressions reflects a broader reach and better positioning for relevant search queries.
34.90% Surge in Organic Traffic
We successfully increased the traffic of ARTSABERS by 34.90%.
- Traffic (29/12/2023 to 28/03/2024): 29,180
- Traffic (29/03/2024 to 28/06/2024): 39,365
That’s a growth of 10,185 users in just 3 months.
