A Comprehensive SEO Strategy: Surge in Organic Traffic for Beco
Brand: Beco
The brand offers a comprehensive line of pet products, including high-quality, ethically sourced food, biodegradable poop bags, sustainable toys, stylish accessories, wholesome treats, and a specialized Puppy line, all crafted with a commitment to environmental responsibility and your dog’s well-being.
Challenges
Beco faced challenges maximizing its online presence and optimizing its website for search engines.
- Lack of optimized meta titles, descriptions, and headers across product pages.
- Inconsistent use of relevant keywords in product descriptions and content.
- Limited use of schema markup for better search engine understanding.
- Key product categories not ranking prominently in search engine results
- Intense competition in the pet care industry impacting its visibility.
- Difficulty in standing out among similar products in search queries.
- Issues with website loading speed were affecting the user experience and search rankings.
- Mobile optimization gaps impacting performance on different devices.
- Inadequate utilization of sitemaps and indexing protocols hindering search engine crawlers
Approach
We initiated its SEO optimization journey with a comprehensive audit, delving into the intricacies of the current website strategy.
- Keyword Research and Mapping: The team conducted extensive research to pinpoint pertinent and high-performing keywords within the pet care industry. These keywords were strategically mapped to specific product categories, ensuring alignment with user search intent.
- Technical SEO Optimization: Initiatives included optimizing website loading speed through image optimization, browser caching, and content delivery network (CDN) solutions. Mobile optimization was prioritized through the implementation of responsive design and improvements to mobile page speed. Furthermore, the website’s indexability and crawlability were enhanced by optimizing sitemaps, meta robots tags, and URL structures.
- Content Quality Improvement: A comprehensive review of existing content, spanning product descriptions, blog posts, and informational pages, was conducted. To align with SEO best practices, the team ensured the incorporation of relevant and targeted keywords in a natural and user-friendly manner.
- Monitoring and Adjustments: This involved establishing a comprehensive monitoring system to track key performance indicators (KPIs), encompassing organic traffic, keyword rankings, and conversion rates. Regular reviews of analytics data were conducted to discern trends, identify anomalies, and pinpoint areas for improvement
Results
From a comprehensive SEO audit to targeted keyword strategies and technical optimizations, our commitment to excellence is reflected in the tangible outcomes that Beco has achieved.
52.51% Surge in Organic Search Share
The brand witnessed a phenomenal increase in its organic search share. Analyzing keyword performance further underscores this success.
- Keywords in Feb 2023: 17,621
- Keywords in Jan 2024 26,874
30k+ Click Surge in 3 Months
In a dynamic era of digital growth, our journey unfolds with a remarkable surge in clicks.
- July 15, 2023 – October 14, 2023 120k Clicks
- October 15, 2023 – January 14, 2024 151K Clicks
40.9429% Surge in Organic Traffic in Just 6 Months
Evident from the statistics below, it showcases the commitment to optimizing the online presence and resonating with an ever-expanding audience.
- July 2023 31,478 Traffic
- anuary 2024 44,366 Traffic
