Boosting Traffic & B2B Conversions Through Strategic SEO
Brand: BTPI
Founded in 1991, BTPI is a seasoned distributor of cutting-edge business communication technologies. With over 30 years of experience, BTPI has expanded from traditional telecom solutions to offer a comprehensive range of headsets, video conferencing solutions for Teams and Zoom, and other business communications equipment.
Challenges
BTPI reached out to our SEO experts seeking help for:
- Increasing non-branded organic traffic.
- Enhancing keyword ranking.
- Boosting B2B conversions and revenue.
Approach
To achieve BTPI’s objectives, we implemented a comprehensive SEO strategy focused on three key areas:
- Website Analysis and Fixing Loopholes: Our initial step involved a meticulous analysis of BTPI’s website to identify and rectify existing issues. We uncovered several loopholes that were impacting the site’s SEO performance. We resolved technical SEO issues, improved page loading speed, and optimized the website structure to enhance user experience and search engine crawling.
- Exploiting Low-Hanging Opportunities: We identified and capitalized on quick-win opportunities to improve BTPI’s organic search performance. This involved targeting keywords that were already ranking but had the potential to move higher with minimal effort. We optimized content for these keywords, improved internal linking, and ensured on-page SEO best practices were applied.
- Comprehensive Website Optimization: We also refined BTPI’s entire website, aligning it with our target categories and products. This included optimizing product pages, enhancing content quality, and improving internal linking structures. We also ensured that each category and product page was keyword-rich and provided a seamless user experience.
Results
Our SEO efforts for BTPI led to remarkable improvements, all within a span of just three months.
86.53% Increase in Clicks
- Clicks (November 20, 2023 – February 19, 2024): 10,904
- Clicks (February 20, 2024 – May 19, 2024): 20,340
This significant boost of 9,436 clicks, as per GSC, demonstrates the enhanced visibility and appeal of BTPI’s online presence.
15.51% Surge in Impressions
- Impressions (November 20, 2023 – February 19, 2024): 731,387
- Impressions (February 20, 2024 – May 19, 2024): 844,828
This growth of 113,441 impressions reflects broader reach and better positioning for relevant search queries.
52.76% Boost in Organic Traffic
- Traffic (November 22, 2023 – February 19, 2024): 8,176
- Traffic (February 21, 2024 – May 20, 2024): 12,490
This increase of 4,314 visitors underscores the success of our SEO strategies in driving more qualified traffic to the site.
