309% Boost in Traffic from AI Search Results in Just 4 Months

CCI Training Center aio over case study

Brand: CCI Training Center

Getting a dream job requires patience, skill, and, most importantly, training. CCI Training Center offers flexible, hybrid career training programs for healthcare, information technology, and business. With over 40 years of experience in providing accredited programs, expert instructors, and accelerated courses, CCI Training enables learners to gain practical skills and credentials in a matter of months.

Challenges

CCI Training Center approached WebSpero Solutions with the following issues:

  • Lack of AIO-Relevant Content: CCI Training Center was not ranking for AI search results as it lacked AI Overviews-optimized content.
  • Absence of Top-of-Funnel Keywords: The website didn’t have top-of-funnel keywords, which led to missing out on traffic for specific search terms.
  • Limited Long-Tail Keyword Coverage: CCI Training’s website lacked long-tail keyword optimization, reducing its reach for specific, high-intent searches that could drive traffic.
  • Low Authority and Relevance for AI Algorithms: The website also lacked strong Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals, impacting its credibility for AI algorithms.

Our Approach

To solve the challenges faced by CCI Training Center, we implemented a multi-layered SEO strategy focused on AI optimization.

  • Blogging Strategy Focused on AI Overview Queries: We began by developing a SGE-optimized content strategy. In this, we created blogs that answered queries, particularly for career comparisons, salary differences, job outlooks, career advantages, and certifications. We structured the content with bullet points, comparison tables, and FAQ sections, which significantly increased their likelihood of appearing in AI search results and featured snippets. 
  • Covering Comprehensive Career Guides: To target long-tail keywords and help users with the decision-making process, we developed in-depth career guides. These guides focused on topics like quick job courses, IT career programs, and healthcare training options in a structured manner, ensuring the content was both SEO-optimized and AI-friendly.
  • SEO-Optimized Landing Pages: Our SEO experts optimized landing pages to target top-of-funnel keywords like IT training and placement options in the USA. We specifically structured these pages to improve organic search rankings and attract potential students. In addition to that, we integrated high-converting CTAs, trust signals, and student testimonials to increase engagement and conversion rates. 
  • Structured Content for AI Overviews: We structured information in a clear format like tables, bullet points, and direct-answers sections so that AI search engines could pull the content from CCI Training Center’s website for AI snippets. To further boost its visibility in AI search results, we optimized content so that it answered common AI-generated queries concisely.  
  • Internal Linking & Topic Clustering: To establish content authority, our SGE experts strengthened internal linking between service pages and relevant blogs. Also, to help AI search engines understand topical relationships better, we ensured logical site structure by clustering topics around IT and healthcare careers. These made the website more crawlable. 
  • User-Focused Content Creation: AI-driven algorithms always prioritize user intent and engagement. This is why we created content that directly answered user queries like Why Choose a Radiology Technician over Nursing? Also, by keeping content easy to read, scannable, and with FAQs, we improved both user engagement and relevance. 

Results

Our data-driven SEO strategies and AI expertise yielded significant results for CCI Training Center.

309% Increase in Overall Traffic from AI Overviews

With our help, CCI Training Center’s traffic from AI overviews increased by 309%, boosting their visibility and reach.

  • Traffic in September 2024: 366
  • Traffic in January 2025: 1498

176% Increase in Keywords in AI Overviews

In just 4 months, we improved keyword ranking in AI overviews for the CCI Training Center by 176%

  • Keywords in AIO September 2024: 398
  • Keywords in AIO January 2025:1085
AIO Results
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