![](/wp-content/uploads/2024/03/the-green-ace.webp)
SEO Strategies Propelled Cannabis Brand’s Visibility and Traffic
![the-green_ace The green ace](https://www.webspero.com/wp-content/uploads/2024/04/the-green_ace.png)
Brand: The Green Ace
The Green Ace is an online dispensary based in BC, Canada, offering top-grade medicinal and recreational marijuana products. They prioritize quality and discretion, providing a wide selection of weed products, including flowers, edibles, concentrates, vapes, and accessories.
Challenges
The Green Ace approached our SEO experts seeking assistance in:
- Achieving first-page rankings on Google for keywords related to cheap weed and cannabis.
- Expanding brand visibility organically within the competitive cannabis industry.
Approach
The Green Ace’s digital challenges demanded a meticulous, data-driven strategy for success. Here’s how we tackled them:
- In-depth Keyword Research: We started by conducting comprehensive keyword research to identify high-search volume keywords relevant to the cannabis industry, focusing on terms related to cheap weed and cannabis.
- Strategic On-Page Optimization: At the core of our approach to enhancing webpage performance lies strategic on-page optimization. Here, we optimized the content and structure of the website’s pages, including both targeting and non-targeting pages, to improve relevance and visibility for identified keywords.
- Google Search Console (GSC) Analysis: We further analyzed GSC data to identify queries where the website was ranking on pages 4 and 5 of Google search results, implementing strategies to improve rankings for those keywords.
- Tailored Content Strategy: To attract traffic and engage users we developed and implemented a content strategy, including informational and promotional blog posts, to attract traffic and engage users, thereby driving visibility for products and collections.
![approach Approach](https://www.webspero.com/wp-content/uploads/2024/03/approach.jpg)
Results
Our strategic SEO efforts yielded remarkable results for The Green Ace, demonstrating substantial improvements in key performance metrics:
Significant Improvement in Keyword Ranking and Traffic
The Green Ace witnessed a significant evolution in keyword ranking and traffic, reflecting a substantial leap in digital visibility and reach:The Green Ace witnessed a significant evolution in keyword ranking and traffic, reflecting a substantial leap in digital visibility and reach:
- Keywords in Feb 2023: 1.3K
- Keywords in Feb 2024: 2.4K
- Traffic in Feb 2023: 1.75K
- Traffic in Feb 2024: 5K
8,377+ Clicks Surge in Last 6 Months
A phenomenal surge in clicks was observed, underscoring a remarkable upswing in user engagement and digital interaction:
- March 14, 2023 – September 13, 2023: 28,626
- September 14, 2023 – March 13, 2024: 37,003
106.39% Increase in Organic Traffic
The Green Ace witnessed a monumental increase in organic traffic, as reflected in Google Analytics, indicating the effectiveness of strategic initiatives:
- March 14, 2023 – September 13, 2023: 12,535
- September 14, 2023 – March 13, 2024: 25,871
![keyword-ranking Significant Improvement in Keyword Ranking and Traffic](https://www.webspero.com/wp-content/uploads/2024/04/keyword-ranking.jpg)
![clicks-increase 8,377+ Clicks Surge in Last 6 Months](https://www.webspero.com/wp-content/uploads/2024/04/clicks-increase.jpg)
![organic-traffic 106.39% Increase in Organic Traffic](https://www.webspero.com/wp-content/uploads/2024/04/organic-traffic.jpg)